Nuvation Bio · 19 hours ago
Senior Manager, Digital Marketing Technology Lead
United States
Full-time
Remote
Senior Level
5+ years expNuvation Bio is a biopharmaceutical company focused on developing innovative oncology treatments. They are seeking a Digital Marketing Technology Lead to manage and enhance their marketing technology ecosystem, partnering with various teams to ensure effective digital marketing strategies and platform utilization.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Manage, configure, and customize Nuvation’s existing martech platforms based on enterprise and functional requirements
Gather and translate specifications from internal teams and agencies into actionable system configurations
Build or adjust existing integrations and workflows within martech tools as business needs evolve
Help identify gaps in platform capabilities or processes and recommend scalable solutions to address current and / or future needs
Champion enterprise-wide adoption of martech solutions by onboarding new users and agency partners
Serve as the first point of contact for troubleshooting and platform governance
Develop and deliver training, documentation, and ongoing support to ensure effective and compliant platform use
Maintain a working understanding of the evolving AI and Generative Engine Optimization (GEO) landscape in pharma, including potential applications, risks, and compliance considerations, to help inform future digital and martech strategy
Execute digital marketing campaigns directly within martech platforms, including Salesforce Marketing Cloud (SFMC)
Build and optimize automated omnichannel customer journeys, segmentation, and personalization logic
Support omnichannel orchestration and ensure journey logic aligns with brand strategy and compliance needs
Champion overlap strategy across channels and tactics, ensuring coordinated sequencing, appropriate frequency, and a cohesive HCP experience across personal, non-personal, and media touchpoints
Over time, take on the development of new digital marketing tactics, requiring hands-on MLR experience and strong understanding of review processes, timelines, and compliance considerations
Act as a cross-functional steward for digital analytics and optimization tools (GA4, GTM, Search Console, etc.)
Partner with Marketing and Analytics teams to support campaign measurement, segmentation, and insights generation
Provide recommendations to refine digital experiences and improve performance
Oversee data collection, ingestion, cleansing, and synchronization across martech platforms and the broader digital ecosystem
Identify integration gaps and opportunities, driving scalability and optimization with cross-functional partners
Manage API- and JSON-based integrations across third-party systems as needed
Help maintain relationships with external vendors and service providers supporting the martech stack
Evaluate emerging tools and technologies that may strengthen Nuvation Bio’s omnichannel capabilities
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, Information Systems, or a related field
5+ years of digital marketing experience in an agency, biotechnology/healthcare or relevant corporate environment
Demonstrated proficiency with digital marketing platforms and martech tools, including Salesforce Marketing Cloud, OneTrust, Veeva, and major hosting environments (AWS, Azure, Pantheon)
Strong hands-on experience with Google Suite analytics tools (GA4, GTM, Google Search Console)
Experience building or managing custom integrations using third-party platforms, APIs, and JSON
Strong understanding of data governance, privacy, and pharma-specific compliance requirements
Highly organized, detail-oriented, and capable of managing multiple concurrent projects in a fast-paced environment
Willingness to travel approximately once every 1–2 months
Preferred
Oncology or rare disease digital advertising experience
Salesforce Marketing Cloud certifications
Familiarity with MLR processes and FDA promotional requirements
Familiarity with pharma data suppliers and data-processing limitations
Awareness of AI applications in healthcare/pharma and emerging martech trends
Benefits
Competitive Base Salary, Bonus, and Equity Plans
Unlimited Vacation and 10 Sick Days Annually
Excellent Medical, Dental, and Vision Coverage
401K with Company Matching
Company
Nuvation Bio
Nuvation Bio is a global biopharmaceutical company focusing on unmet needs in oncology.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$927MKey Investors
Sagard Healthcare Royalty PartnersEcoR1 CapitalOmega Funds
2025-03-03Post Ipo Debt· $150M
2021-02-11Post Ipo Equity· $502M
2021-02-11IPO
Leadership Team
David Hung
Founder, President and CEO
Philippe Sauvage
Chief Financial Officer
Recent News
2026-01-17
Company data provided by crunchbase