Cash App · 17 hours ago
Brand & GTM Analytics Manager
United States
Full-time
Remote
Senior Level
$135K/yr - $203K/yr
5+ years expCash App is a financial services company aiming to redefine the world’s relationship with money. The Brand & GTM Analytics Manager will be responsible for shaping how brand marketing efforts are understood through performance analysis, leading measurement strategies, and driving insights in priority markets.
BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments
Responsibilities
Develop and own the framework for how Cash App consistently measures and reports on top-of-funnel brand marketing efforts (e.g. TV, OOH, experiential activations, owned social) at scale and within priority markets
Lead a centralized strategy and roadmap for geo-based marketing initiatives, driving alignment on goals, measurement, and impact across marketing channel leads and cross-functional partners, such as Customer Insights
Analyze brand and GTM initiatives alongside customer adoption and engagement trends in target markets to assess effectiveness
Translate complex data into compelling narratives that influence senior leadership decisions and align the broader Marketing organization
Partner closely with Data Science and Data Engineering to integrate top-of-funnel brand channels into our core measurement and reporting infrastructure (e.g. Media Mix Modeling)
Design and build automated reporting for brand channels and target geographies to support ongoing performance reviews, planning, and executive visibility
Qualification
Required
Typically requires a minimum of 5+ years of related experience
A deep understanding of how top-of-funnel brand marketing drives performance and connects to lower-funnel acquisition, engagement, and retention efforts
Experience building and scaling measurement programs for top-of-funnel brand channels and/or geo-based marketing initiatives, and communicating the impact to senior leadership
The ability to evaluate and recommend the right measurement approach (e.g. brand lift studies, geo-based experimentation) for different marketing campaigns, clearly articulating tradeoffs and implications to stakeholders
Demonstrated ability to work across diverse partners and synthesize their priorities into horizontal strategic roadmaps
Familiarity with network effects, how they influence growth potential, and how marketing and GTM strategies can leverage them
Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker
Benefits
Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Company
Cash App
Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.
1001-5000 employees
H1B Sponsorship
Cash App has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)
Funding
Current Stage
Late StageTotal Funding
$10M2018-04-04Pre Seed· $10M
Leadership Team
Luis O.
Chief Executive Officer, Cash App Investing
OWEN JENNINGS (OBJ)
Chief Operating Officer
Recent News
Android Headlines
2025-12-05
Company data provided by crunchbase