WorkGenius Group · 16 hours ago
Digital Channel Marketing Manager, Business Messaging
New York, NY
Contract
Hybrid
Mid Level
$130/hr - $130/hrWorkGenius Group is a technology company seeking a Digital Channel Marketing Manager for Business Messaging. The role involves leading the development and execution of in-app communications to enhance customer acquisition, retention, and product engagement, while collaborating with various cross-functional teams.
Computer Software
Responsibilities
Lead development and execution of in-app communications across owned and operated digital channels to drive customer acquisition, retention, and product engagement
Design and implement an audience-first creative and communication calendar leveraging lifecycle marketing principles
Develop in-app campaigns and manage creative development and approvals
Drive product adoption through clear CTAs and deep links guiding users to key in-app features
Partner cross-functionally with product, content, creative, data science, technical program managers, engineers, and vendors to deliver measurable campaign experiences
Qualification
Required
Experience developing creative solutions for small business marketing challenges
Background in content strategy
Experience leading vendor and agency relationships
Advanced knowledge of digital campaign creation, A/B testing, and performance optimization
Basic understanding of mobile app development and collaboration with technical teams
Digital Marketing
Campaign Management
Content Strategy
A/B Testing
Customer Acquisition
Retention Strategies
Creative Development
Performance Optimization
Mobile App Development
Cross-functional Collaboration
Company
WorkGenius Group
WorkGenius Group is the global talent solution for today's fluid labour market.
Founded in 2019
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase