BlueScope North America · 10 hours ago
Segment Marketing Manager
Kansas City, MO
Full-time
Hybrid
Mid, Senior Level
4+ years expBlueScope North America is a leading manufacturer of building solutions with a commitment to quality and customer-first spirit. The Segment Marketing Manager will execute the go-to-market strategy, driving brand-led segment growth through integrated marketing programs and strategic engagement with key influencers.
Consumer Goods
Responsibilities
Translate BlueScope Buildings’ GTM strategy into actionable marketing plans for priority segments
Align segment marketing initiatives with overall commercial objectives, sales priorities, and brand positioning, partnering with Segment Director
Craft segment-specific value propositions and marketing assets that resonate with builders, architects, and developers
Ensure consistent brand messaging across all touchpoints while tailoring communications for key buyer personas
Leverage market research and voice-of-customer (VOC) feedback to identify trends, pain points, and competitive dynamics
Use insights to refine segment offerings (products, tools, services) and inform go-to-market strategies
Partner with sales, product management, brand, channel marketing, and creative teams to deliver integrated programs
Develop sales enablement tools, presentations, and resources that drive adoption and effectiveness
Design and execute event strategies, including trade shows and segment-specific forums, to showcase brand capabilities
Ensure lead capture and timely follow-up to maximize ROI from events
Coordinate CEU programs, specification tools, and technical content to influence design decisions and protect specifications
Track KPIs (awareness, engagement, pipeline impact) and translate data into actionable insights for continuous improvement
Partner with Director of Strategic Marketing to achieve cohesive brand transformation vis-a-vis a segment-focused approach, driving clear brand differentiation in end-use capabilities and priorities
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
4–7 years of B2B marketing experience
Proven B2B Marketing Leadership 4–7 years of progressive experience in marketing roles, ideally within construction, building products, or industrial sectors
Experience translating corporate GTM strategies into actionable marketing plans, including segmentation, positioning, and integrated campaign execution
Strong background in brand management and demand creation, with a track record of developing messaging frameworks, sales enablement tools, and multi-channel campaigns that influence buying decisions
Skilled in leveraging market research, competitive analysis, and voice-of-customer (VOC) insights to shape offerings and marketing strategies
Ability to identify emerging trends and translate them into opportunities
Ability to balance long-term strategic priorities with short-term execution needs
Brings clarity, conviction, and adaptability to planning and decision-making
Experience in integrated campaign management, event activation, and sales enablement
Benefits
Health insurance
Life insurance
Short and long term disability
Paid time off
Retirement
Company
BlueScope North America
Our businesses are positioned across the steel value chain and across North America.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase