AAA Club Alliance · 14 hours ago
Marketing Data Strategy Manager
Cincinnati, OH - Central Parkway (Job Posting)
Full-time
Hybrid
Mid, Senior Level
5+ years expAAA Club Alliance is currently seeking a full-time Marketing Data Strategy Manager to join our team. The primary purpose of this role is to define and implement a clear data strategy for the marketing organization, ensuring high standards of data quality and compliance while enhancing marketing capabilities through data-driven insights.
Consumer Services
Responsibilities
Define and implement a clear data strategy for the marketing organization
Act as the primary advocate for how marketing teams use data—what exists, how it’s structured, and how it can be applied
Develop documentation, training materials, and guidelines to increase data literacy and strengthen marketing’s ability to execute data-driven campaigns
Partner with marketing stakeholders to identify new opportunities for data-led improvements
Lead efforts to enhance prospecting and customer data through enrichment tools, third-party sources, and new integrations
Evaluate and recommend enrichment partners that support improved targeting and segmentation
Ensure enriched data is compliant, governed, and fully usable within marketing platforms
Maintain high standards of data quality, ensuring marketing data is clean, accurate, current, and consistent
Build and manage data hygiene and governance processes that support reliable, trustworthy data across systems
Work closely with IT and data engineering teams to resolve data gaps, inaccuracies, and pipeline issues
Partner with CRM, lifecycle, product marketing, and digital experience teams to enable segmentation, triggers, personalization rules, and journey logic
Collaborate with MarTech platform owners to ensure systems are fully prepared to support personalization at scale
Work closely with digital teams to ensure data powers onsite and cross-channel personalization
Collaborate with external vendors and internal analytics teams to continuously enhance marketing’s data environment and capabilities
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Data Analytics, Business, or related field (Master's preferred)
5 years minimum in marketing operations, MarTech, data strategy, CRM, or related fields is required
Proven experience with data governance, enrichment, and quality frameworks is required
Familiarity with CDPs, Customer Relationship Management (CRM) platforms, and marketing technology ecosystems is required
Understanding of data architecture, integrations, and compliance standards
Marketing data structures and lifecycle management
Data governance principles and compliance regulations (e.g., GDPR, CCPA)
MarTech platforms (e.g., Salesforce, Adobe Experience Cloud, CDPs)
Data analysis and interpretation for marketing use cases
Vendor evaluation and integration planning
Ability to translate complex data concepts into actionable marketing strategies
Benefits
Comprehensive health benefits package.
Up to three weeks of paid time off accrued during your first year.
Annual Bonus Plan.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company-sponsored volunteer events throughout the year.
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
401k plan with company match up to 7%
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5,250 per year
And MORE!
Company
AAA Club Alliance
For more than 100 years, we’ve been helping people get to where they’re going.
Founded in 1900Wilmington, Delaware, US
1001-5000 employees
H1B Sponsorship
AAA Club Alliance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (4)
2023 (3)
2022 (5)
2021 (1)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Tom Wiedemann
President & CEO
Cathy Ovchar
EVP and CFO
Company data provided by crunchbase