Gap Inc. · 17 hours ago
Manager, Brand Marketing, Denim
SF - 2 Folsom
Full-time
Onsite
Mid, Senior Level
6+ years expGap Inc. is a leading fashion retailer, and they are seeking a Marketing Manager for their Denim category. This role involves developing and executing integrated marketing strategies, leading campaigns, and collaborating across various teams to enhance brand storytelling and drive business results.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Own the development of Old Navy’s denim marketing strategy across Women’s, Men’s, and Kids’ businesses
Partner with Merchandising and Design to understand product vision, trends, and key differentiators
Translate category insights into clear positioning, seasonal storytelling, and customer-facing narratives
Develop annual and seasonal denim marketing plans that balance brand-building and commercial priorities
Lead the creation of integrated 360° denim campaigns that come to life across brand, digital, retail, and social channels
Partner closely with Creative, Media, and Omni Experience teams to ensure cohesive storytelling across touchpoints
Manage timelines, briefs, and deliverables to bring campaigns to market on time and on brand
Oversee amplification strategies across social, PR, influencer, and content teams to drive buzz and cultural relevance
Serve as the category marketing lead across merchandising, styling, e-commerce, and retail teams
Champion the denim story across all functions, ensuring alignment between product priorities and marketing execution
Collaborate with store marketing and visual merchandising teams to ensure in-store storytelling complements brand campaigns
Identify opportunities for denim storytelling within cultural moments, fashion trends, and social conversations
Partner with creative and social teams to ensure Old Navy denim stays top-of-mind and trend-forward year-round
Partner with Analytics and Growth Marketing to measure campaign performance and category health
Apply insights to optimize creative, messaging, and investment strategies across seasons
Manage and mentor a Marketing Associate or agency partners, fostering collaboration and growth
Contribute to a positive, creative, and high-performing team culture
Qualification
Required
6–8 years of experience in brand or category marketing, ideally in fashion, retail, or consumer lifestyle brands
Strong experience developing and executing integrated marketing campaigns across digital, retail, and media channels
Deep understanding of the fashion industry and an authentic passion for denim as a style and lifestyle statement
Excellent strategic and creative thinking skills with an eye for storytelling and design
Highly organized, detail-oriented, and able to manage multiple initiatives in a fast-paced environment
Strong collaborator who builds trusted relationships across functions and levels
Analytical mindset — comfortable using data and insights to inform marketing strategies
Bachelor's degree in Marketing, Communications, or a related field
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
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2026-01-23
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