Analytic Partners · 5 hours ago
Senior Manager of Marketing Operations
Miami, FL
Full-time
Hybrid
Senior Level
6+ years expAnalytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 25 years. The Senior Marketing Operations Manager plays a critical role in enabling a high-performing, data-driven marketing organization by building and operating the systems, processes, and insights that support predictable pipeline growth and operational efficiency across all marketing programs.
AnalyticsConsultingSoftware
Responsibilities
Implement and manage project management processes that ensure marketing programs launch on time and on budget
Ensure alignment and consistency across demand generation, brand, product marketing, and creative teams
Manage campaign workflows, including timelines, dependencies, and handoffs between teams
Partner closely with SalesOps and RevOps on pipeline reporting and process alignment
Manage day-to-day CRM and marketing automation operations, including workflows, SLAs and reporting across all lifecycle stages
Own lead and account scoring strategies, segmentation, acquisition, and routing processes in partnership with Sales and SDR teams
Optimize lead management processes and enforce funnel tracking and data standards across systems
Help maintain data quality, compliance, and reporting standards across systems while delivering dashboards, reporting, and insights that inform decision-making and optimization
Support and optimize the marketing technology ecosystem in partnership with Sales Operations and IT, including (but not limited to) MAP, CRM integrations, ABM platforms, email management, attribution, and data enrichment tools
Partner with third-party agencies to manage and optimize the company website and organic growth programs
Collaborate with marketing peers and cross-functional stakeholders to deliver insights across web performance, digital media, PR, events, industry trends, and other marketing initiatives
Deliver clear, actionable insights into marketing performance to stakeholders across Marketing, Sales, Customer Engagement, and Finance to ensure alignment of data-driven go-to-market strategy
Prepare performance reporting and insights for marketing leadership and key stakeholders
Drive process alignment across Sales and Marketing, including lead management, revenue performance reporting, and system integrity
Support marketing compliance processes, including procurement workflows and vendor onboarding
Work with Legal and Finance to ensure marketing operations adhere to all applicable policies, compliance standards, and workflows
Support the marketing budget tracking and forecasting in partnership with Marketing leadership and finance
Partner with Finance and Accounts Payable to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial standards
Maintain real-time visibility into budget status through regular reviews, variance analysis, and reconciliation
Manage expense tracking, reporting, and reconciliation for marketing programs
Qualification
Required
6+ years of experience in Marketing Operations within B2B enterprise or SaaS environments
Expert-level understanding of CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Strong experience with workflow and project management systems (e.g., Asana, Monday.com)
Demonstrated use of AI, automation, or analytics in marketing or revenue operations
Strong experience working within marketing technology ecosystems, including CRM, web analytics, lead routing, ABM, attribution, and personalization platforms
Demonstrated success supporting data-driven marketing planning, reporting, and optimization
Experience developing, executing, and measuring lead generation programs for B2B audiences
Excellent written and verbal communication skills, with the ability to present insights to executive audiences
Company
Analytic Partners
Analytic Partners is a marketing analytics company that helps companies increase ROI.
501-1000 employees
H1B Sponsorship
Analytic Partners has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (11)
2023 (9)
2022 (8)
2021 (3)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Onex
2022-02-08Private Equity
Leadership Team
Nancy Smith
President / CEO
Devendra Chandani
Director
Recent News
2025-06-21
Company data provided by crunchbase