Healthfirst · 20 hours ago
Specialist, Social Media
New York, NY
Full-time
Hybrid
Entry, Mid Level
$69K/yr - $100K/yr
2+ years expHealthfirst is a mission-driven company dedicated to supporting the health needs of underserved New Yorkers. They are seeking a Specialist, Social Media to join their corporate communications and marketing team, focusing on content development and social media engagement. The role involves creating social-first content, analyzing performance, and collaborating with various teams to enhance community awareness of Healthfirst's value.
Commercial InsuranceHealth CareHealth InsuranceInsurance
Responsibilities
Develop creative concepts and support content series that bring Healthfirst’s mission, programs, and community impact to life on social media
Develop copy tailored to social channels that reflects Healthfirst’s brand voice and resonates with diverse audiences
Partner with Creative and Content Production teams to support the creation of social-first creative assets, including graphics and short-form video
Apply social media best practices and emerging trends to content development, testing new formats and approaches
Use self-service and professional creative tools—including Adobe Creative Suite, Vocal Video, Canva, and native platform tools
Monitor audience sentiment and recurring themes and share observations with the broader social media team
Identify opportunities to engage with online communities where appropriate and build trust
Work within existing and emerging content workflows to draft, revise, and route content for review and approval
Partner with the Sr. Manager, Social Media and broader Corporate Communications team to help implement and refine a new content development workflow, including testing processes, documenting best practices, and supporting adoption across the team
Support content publishing and scheduling activities in Sprout Social
Collaborate with cross-functional partners to ensure content accuracy, compliance, and alignment with business priorities
Incorporate insights from performance reporting and creative analysis into content calendar
Support experimentation with new formats, trends, and approaches
Embody spirit of continuous improvement by applying feedback and learnings based on social performance to improve content quality, engagement, and efficiency over time
Qualification
Required
Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or a related field
Minimum of 2–3 years of relevant experience in social media, content creation, or digital communications
Strong understanding of social media platforms including LinkedIn, Facebook, Instagram, WeChat and YouTube
Demonstrated interest in how brands engage with audiences on social media, including an understanding of platform trends, content formats, and community interaction
Exceptional verbal and written communication skills
Ability to write for social and adapt content to different platforms and audiences
Solid exposure to social media analytics, with the ability to interpret insights and apply learnings to content and engagement strategies
Experience using social media management tools such as Sprout Social
Working knowledge of creative tools such as Adobe Creative Suite, Canva and other content creation platforms
Ability to work independently within established operational guidelines
Strong organizational skills and attention to detail
Self-starter
Preferred
PR or social media agency experience
Experience working in healthcare or another highly regulated industry
Experience with video or testimonial-based content creation (e.g., Vocal Video or similar tools)
Familiarity with social media analytics and performance reporting
Interest in process improvement, workflow design, or operational optimization
Bilingual or multilingual abilities a plus, particularly Spanish, Mandarin, or Cantonese
Benefits
Medical, dental and vision coverage
Incentive and recognition programs
Life insurance
401k contributions
Company
Healthfirst
Healthfirst is a health insurer providing medical, business, and health insurance services.
1001-5000 employees
H1B Sponsorship
Healthfirst has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (26)
2023 (19)
2022 (31)
2021 (3)
2020 (11)
Funding
Current Stage
Late StageLeadership Team
Pat Wang
President and CEO
Recent News
2026-01-22
2025-10-10
Crain's New York Business
2025-09-23
Company data provided by crunchbase