Healthfirst · 4 hours ago
Marketing Strategy Specialist
New York, NY
Full-time
Onsite
Mid, Senior Level
$78K/yr - $113K/yrHealthfirst is a healthcare organization seeking a Marketing Strategy Specialist to support their marketing and communications strategy. The role involves creating sales collateral, managing engagement initiatives, and collaborating across teams to enhance member experience and drive marketing deliverables.
Commercial InsuranceHealth CareHealth InsuranceInsurance
Responsibilities
Monitors policies/processes and achieves marketing strategy deliverables
Leads or assists with the creation of sales collateral and member engagement materials, such as sales tools, welcome kits, newsletters, member portal, fitness rewards program, birthday emails, member mailings, etc
Leads or assists with the development of digital and traditional outreach, communication, and engagement activities
Participate in, assist with, and/or manage ad hoc projects such as member focus groups, annual Go-To-Market planning, and sales training
Identify areas of member experience improvement by reviewing member materials across all product lines
Conduct competitor marketing analysis and provide suggestions for new opportunities
Work in collaboration with other teams to ensure alignment and timely completion of deliverable
Qualification
Required
Bachelor's degree from an accredited institution
Communicate effectively verbally and in writing while demonstrating good grammar, spelling and punctuation skills
Travel to off-site meetings and partnership events primarily in NYC (5 boroughs) and occasionally including Long Island and lower Westchester (with own car preferred and/or occasionally with company car or service)
Attend off-site meetings and partnership events during business hours and occasionally outside of core hours including weekends
Spreadsheet software (Excel preferred) skills to open and read reports, efficiently manage information, search/find, sort/filter, format, insert columns/rows/field, create additional worksheets/tabs and filter
Adept at using the Internet to conduct queries and perform research
Creating presentations and importing data to create tables and graphs from other applications using PowerPoint preferred
Preferred
Marketing experience in one or more of the following: partnership programs, campaigns, and brand engagement/activation
Healthcare industry experience for example: insurance, pharmaceutical, hospital, medical supply, managed long-term care, nursing home, government or other healthcare agency
Strong attention to detail, planning and organizational skills
Capable of articulating conclusions and defending opinions in a persuasive manner when warranted with well-developed data-driven analysis that establishes trust
Ability to prioritize and work efficiently and accurately while working with multiple deadlines
Ability to work in teams and build good working relationships
Excellent presentation and communication skills
Highly motivated self-starter, results orientation and entrepreneurial spirit
Ability to troubleshoot and problem solve with minimal management oversight
Strong analytical or research skills including the ability to create pivot tables in a spreadsheet
Benefits
Medical, dental and vision coverage
Incentive and recognition programs
Life insurance
401k contributions
Company
Healthfirst
Healthfirst is a health insurer providing medical, business, and health insurance services.
Founded in 1993
1001-5000 employees
H1B Sponsorship
Healthfirst has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (26)
2023 (19)
2022 (31)
2021 (3)
2020 (11)
Funding
Current Stage
Late StageLeadership Team
Pat Wang
President and CEO
Recent News
2026-01-22
2025-10-10
Crain's New York Business
2025-09-23
Company data provided by crunchbase