Sonida Senior Living · 18 hours ago
Vice President of Resident Experience
DFW Metroplex
Full-time
Onsite
Director/ExecutiveSonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The Vice President of Resident Experience is a senior leader responsible for owning the vision, strategy, and execution of the end-to-end resident experience across various communities, focusing on elevating the Independent Living experience.
Assisted LivingElder CareHealth CareHome Health CareLifestyle
Responsibilities
Own and lead the vision and long-term strategy for resident experience across IL, AL, and MC, with a primary focus on enhancing and differentiating the Independent Living experience
Define what “great” looks like for residents and families at every stage of the journey—from first contact and move in through daily living and long-term residency
Ensure the resident experience strategy supports occupancy growth, retention, reputation, and brand differentiation
Establish clear, scalable experience standards that span: Programming and lifestyle offerings, Culinary and dining experience, Service culture and hospitality behaviors, Day-to-day interactions and community atmosphere
Design end-to-end service journeys and playbooks that can be consistently executed across diverse communities
Ensure standards are practical, measurable, and embedded into daily operations
Build and lead a best-in-class service culture rooted in hospitality, empathy, and personalization
Translate premium hospitality concepts (e.g., guest journey design, emotional connection, anticipation of needs) into senior living operating environments
Serve as the executive owner of service excellence, ensuring residents feel known, valued, and cared for—not just served
Partner closely with Operations, Sales & Marketing, Clinical/Wellness, Culinary, and HR to integrate resident experience standards into hiring, training, performance management, and daily operations
Collaborate with Sales & Marketing to align the prospect and move-in experience with the promised resident experience
Work with community leadership teams to operationalize experience standards while allowing for appropriate local personalization
Design and deploy experience models that can scale across a multi-state, multi-brand portfolio
Lead senior-level, multi-site teams responsible for programming, lifestyle, culinary experience, and service excellence
Identify and spread best practices across communities while ensuring consistency in core brand experience
Establish KPIs and feedback loops to measure resident satisfaction, engagement, loyalty, and emotional connection
Use resident, family, and team member feedback to drive continuous refinement of the experience strategy
Lead targeted improvement initiatives for communities that are underperforming on resident experience measures
Maintain a strong, visible presence in communities to model service excellence and reinforce expectations
Travel regularly (30–40%) to coach leaders, assess execution, and support experience transformation initiatives
Serve as a cultural ambassador for hospitality and resident-centered service across the organization
Qualification
Required
Bachelor's degree in Hospitality, Culinary, Geriatrics or similar relevant field, strongly preferred
Senior leadership experience owning guest or resident experience in hospitality, lifestyle, or service-driven organizations (e.g., premium hospitality brands, all-inclusive resorts, cruise lines, entertainment destinations, or similar experience-led environments)
Proven experience designing and leading service culture initiatives across multiple locations
Demonstrated success building and scaling consistent experience standards across geographically dispersed operations
Experience overseeing programming, lifestyle, culinary experience, and service excellence functions at an enterprise level
Strong understanding of end-to-end customer/resident journey design in complex, multi-touchpoint environments
Company
Sonida Senior Living
Sonida Senior Living offers senior housing and services, including independent living, assisted living, and memory care.
Founded in 1990
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.08BKey Investors
Conversant Capital
2026-01-05Post Ipo Debt· $900M
2024-08-15Post Ipo Equity· $84.52M
2023-06-29Post Ipo Equity· $13.5M
Leadership Team
Kevin Detz
Chief Financial Officer
Recent News
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