HP · 7 hours ago
Go-To-Market (GTM) Strategist
Palo Alto, California, United States of America
Full-time
Onsite
Mid, Senior Level
$120K/yr - $175K/yr
4+ years expHP is seeking a Go-To-Market (GTM) Strategist to help define and influence the execution of their GTM strategy. The role involves developing strategies for market segmentation, conducting market analysis, and turning complex datasets into actionable insights to drive commercial outcomes.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Develop and refine GTM strategies to deliver on HP’s growth ambitions, including market segmentation, opportunity identification, sizing and prioritization, and 4P3C insights
Influence and drive cross functional global initiatives across sales, product, marketing, category, and finance teams
Conduct market and competitive analysis, financial modeling, and KPI development and tracking
Turn complex datasets into clear, actionable insights using tools like AI powered agents, SQL, Excel, Power BI/Tableau
Build compelling, data-driven narratives and plans for senior leadership / peer functions to drive outcomes
Break down big opportunities / challenges into structured workstreams and drive execution / influence independently
Qualification
Required
4–7 years of relevant experience in Strategy, Consulting, Product Management, or Commercial roles
Strong analytical and modeling skills; ability to synthesize data quickly
Proven ability to lead cross-functional efforts without formal authority
Excellent communication and storytelling skills, especially with senior stakeholders
A proactive, scrappy, outcome- and ownership-driven mindset (find ways, move fast and get it done)
Comfort leveraging AI and automation to accelerate analysis and execution
Preferred
Understanding of B2B/B2C sales cycles, hardware ecosystems, and channel/partner models (a plus)
Experience in top consulting firms, product management roles, or competitor environments (strong plus)
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave ([US benefits overview](https://hpbenefits.ce.alight.com/))
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Andrew Bolwell
Chief Disrupter and Global Head of HP Tech Ventures
Recent News
PCMag Australia
2026-01-25
Small Business Trends
2026-01-24
Livemint.com
2026-01-24
Company data provided by crunchbase