Google/PPC Specialist jobs in United States
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Good Giant · 1 day ago

Google/PPC Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
date3+ years exp

Good Giant is the top gaming-focused advertising agency in the country, and they are seeking a results-driven Digital Media Buyer specializing in SEM and Google products. The role involves strategizing, building, and optimizing campaigns to drive measurable ROI across various industries, while collaborating with teams to align media strategies with client goals.

AdvertisingDigital MediaMarketing

Responsibilities

Develop strategy and plan parameters with the strategy and planning teams to set KPIs
Develop and implement full-funnel SEM strategies across Google Ads, Bing Ads, and YouTube
Plan, launch and optimize Performance Max (PMAX) and Demand Gen campaigns to hit KPIs
Align paid media strategy and execution with client goals (lead gen, ticket sales, brand awareness, etc.)
Manage campaign budgets and pacing
Conduct daily account monitoring, keyword management, bid adjustments, placements and audience segmentation
Continuously A/B test ad copy, landing pages, and creative assets to improve performance
Optimize campaigns for conversions, ROAS, and cost efficiency based on defined KPIs
Continuously improve quality scores, conversion rates, and cost efficiencies
Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and other tracking tools
Work with the data team to prepare detailed performance reports and actionable insights for clients
Leverage data to tell a clear story and influence strategic direction
Partner with creative, account, strategy, planning and buying teams to ensure ad messaging and campaign set up align with strategy
Stay current with Google Ads innovations, algorithm updates, and new beta programs
Provide thought leadership on emerging trends in SEM and digital performance

Qualification

Google AdsBing AdsYouTubeGA4Google Tag ManagerDemand Gen campaignsLooker StudioAnalytical skillsCommunication skillsAttention to detail

Required

3+ years of hands-on experience managing Google Ads, Bing Ads, YouTube, and PMAX campaigns
Proven experience with Demand Gen campaigns and audience targeting
Proficiency in GA4, Google Tag Manager, and Looker Studio (Data Studio) reporting
Strong analytical skills — ability to interpret data and make informed decisions
Google Ads Certifications
Experience in a fast-paced agency environment or managing multiple client accounts is a plus
Excellent communication skills and attention to detail

Preferred

Experience with gaming/hospitality preferred
Familiarity with Meta Ads, TikTok, or LinkedIn Ads
Strategic planning across the digital ecosystem
Experience with AI-driven bidding strategies and automation scripts

Company

Good Giant

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Good Giant is an creative agency that offers branding, advertising, digital media, marketing, and public relations services.
dateFounded in 1977
location
Mobile, Alabama, USA
people-size51-200 employees
web-link
https://www.goodgiant.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Sarah Jones
President & COO
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Chad Hallert
Chief Marketing Officer
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Recent News

Morningstar.com
Dave Kissel Appointed Combined CEO of Good Giant & Two by Four Building the Next Great Independent Agency Group
2025-08-13
PRNewswire
Six Pillars Partners and Merit Capital Partners Acquire and Merge Red Square Agency with Foundry to Form Good Giant
2022-12-08
Company data provided by crunchbase