Midea America · 20 hours ago
Senior Product Manager-Floor Care
New Jersey, United States
Full-time
Hybrid
Senior Level
7+ years expMidea America Corp. is a leading manufacturer of home appliances, committed to providing innovative solutions. The Senior Product Manager will oversee the Eureka floor care category, focusing on new product development and market insights to drive product innovation and successful launches.
Electrical & Electronic Manufacturing
Hiring Manager
Cricelda López
Responsibilities
New Product & Innovation Development: Own the product roadmap and drive its execution by partnering with category management, engineering, and other cross-functional teams to bring new solutions to market. Work with Engineering and other cross-functional teams to develop rigorous project requirements and test plans, both lab and in-field to ensure quality and consumer acceptance
Consumer & Market Insights: Be the voice of the consumer. Analyze competitive sales, market, and consumer data to identify trends and recommend new products based on true consumer and customer needs. Spend time in the field connecting with consumers and gaining valuable insights to instruct development teams and feed product pipelines. Be aware of market trends and competitive activity to inform product positioning, claims, product line strategies, and innovation needs
Go To Market/Launch Planning: Utilize data to inform launch asset planning: claims, positioning, full funnel marketing plans, etc. Work closely with Category Management and Marketing teams to produce all collateral necessary for launch: packaging design, POP, photography & videography shot lists, animations, digital assets, how to videos, sales training guides, etc. Ensure consistent messaging that aligns with the overall brand strategy
Category Support: Work with Category Management team to support overall category needs: product life cycle, pricing, channel strategy, and in-market performance. Align on new product channel and pricing strategies
Cross-Functional Collaboration: Align with Category, Marketing, Sales, Finance, Engineering, Operations, and other cross-functional teams throughout the NPD process to ensure alignment and deliver on time, in full launches that deliver on stated business goals
Customer Management: Work with Sales and Category teams to develop customer specific strategies. Partner on product line review (PLR) and other customer facing presentations using customer, industry, market, and competitive data. Work with Engineering teams to develop competitive comparisons and product demos that highlight product performance and competitive advantage
Financial Performance Management: Routinely analyze project financials and hold teams accountable for achieving set cost targets. Work with the team to recommend corrective actions and pivot when/where necessary to ensure new products meet revenue, margin and profit goals
Communication: Maintain a solid operating rhythm with internal and external partners: ongoing projects, category insights, new opportunities and implemented initiative results. Create and maintain regular reporting
Qualification
Required
Bachelor's degree in Sales, Marketing, Business, or related field
7+ years of product management experience in the CPG industry
Experience in market/consumer research, white space, road map development and new product planning
Demonstrated capability in developing new products and go-to-market plans
Experience in floor care industry and mass channel
Strong analytical and storytelling skills
Proven ability translating raw data into actional strategies
Proven ability to lead cross-functional initiatives and influence key stakeholders without direct authority
Strong financial acumen and experience creating financial business cases for new products
Effective verbal and written communication skills with experience presenting to internal leadership and external customers
Experience with Microsoft Office Suite (Excel, PowerPoint)
Preferred
Advanced degree
Experience working with a global company and globally based teams
Understanding of POS and panel data as well as experience with data systems like Circana and YipitData
Benefits
Insurance package.
401(k).
Work life balance.
Comprehensive benefit package, to learn more, please visit Careers Page (midea.com).
Company
Midea America
Midea America Corp. is the U.S. subsidiary of Midea Group, one of the world’s largest and most trusted home appliance companies.
10001+ employees
H1B Sponsorship
Midea America has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Late StageCompany data provided by crunchbase