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Kiln · 7 hours ago

Marketing Automation & Demand Generation Specialist

Lehi, UT

Full-time

Onsite

Mid Level

Kiln is a flex office and lifestyle brand that aims to elevate the performance and lifestyle of its members. The Marketing Automation & Demand Generation Specialist will support the execution and optimization of lifecycle marketing and demand generation programs, focusing on campaign execution, marketing automation, and analytics to enhance member engagement across multiple locations.

CommunitiesHuman ResourcesInformation Technology

Growth Opportunities

Responsibilities

Develop and execute full-funnel lifecycle campaigns aligned to brand, product, and market priorities

Build and maintain automated nurture programs for key journeys, including new leads and inbound inquiries, events, market-specific launches and promotions, long-cycle and consideration-stage prospects, and new member onboarding and early engagement

Develop and translate approved campaign concepts into automation-ready journeys in partnership with Brand, Content, and Lead Gen teams

Refine messaging, sequencing, and timing based on performance insights

Build and maintain marketing automation workflows and lifecycle programs

Implement lead scoring and segmentation frameworks that reflect engagement and intent

Build and Support CRM structures that enable multi-location and multi-product campaigns

Create reusable templates and processes that help campaigns scale efficiently across markets

Collaborate with Lead Gen Marketing to align paid, organic, and CRM efforts into cohesive demand programs

Support Sales and Business Development with marketing-driven sequences and re-engagement campaigns without acting as sales operations

Improve speed-to-lead and follow-up consistency through automation and modern purchase flows

Maintain lifecycle and campaign reporting across the funnel

Monitor engagement, drop-offs, and conversion trends to identify improvement opportunities

Execute A/B tests across subject lines, content, cadence, and segmentation

Maintain strong standards for CRM data cleanliness and attribution accuracy

Qualification

Demand generationLifecycle marketingMarketing automationHubspot CRMAnalytical mindsetProactive managementAttention to detailOrganizational skills

Required

Experience in demand generation, lifecycle marketing, and/or marketing automation roles

Hands-on expertise with Hubspot CRM and marketing automation platforms

Comfort executing campaigns across multiple markets or product types

Strong analytical mindset with the ability to interpret performance data and apply insights

High attention to detail with strong systems thinking

Highly organized, proactive, and able to manage multiple workflows simultaneously

Alignment with Kiln's mission, values, and commitment to thoughtful growth

Company

Kiln

Kiln is a coworking space company tailored for high-growth, early-stage technology companies.

Founded in 2017

Lehi, Utah, USA

51-200 employees

https://kiln.co/

Funding

Current Stage

Growth Stage

Total Funding

$6M

Key Investors

Kickstart

2021-01-15Series A· $6M

Leadership Team

Keith Dickinson, CFA

Chief Financial Officer

Jeff Clark

Chief Operating Officer

Recent News

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