CVS Health · 1 day ago
Manager, Marketing Technology Specialist
United States
Full-time
Remote
Mid Level
$66K/yr - $146K/yr
3+ years expCVS Health is dedicated to building a world of health around every individual. They are seeking a Marketing Technology Manager to support and optimize the systems that power their marketing operations, overseeing the content lifecycle and managing key marketing technology platforms to enhance productivity and operational excellence.
Health CareMedicalPharmaceuticalRetailSales
Responsibilities
Manage and optimize marketing technology platforms, including Workfront, and support digital asset management (DAM) and content management systems (CMS)
Collaborate with IT and marketing partners to integrate tools and maintain data consistency across platforms
Oversee the full content lifecycle—from ideation through creation, approval, publishing, and archiving—and identify automation opportunities that improve speed and quality
Partner with the Asset Team to ensure strong governance practices, including workflow standards and metadata requirements
Configure, maintain, and optimize Workfront for project management, resource planning, reporting, and operational workflows
Monitor and enforce Workfront data cleanliness and best practices to drive adoption and effective use
Develop and deliver training programs, user guides, and onboarding materials to support platform adoption and user proficiency
Identify opportunities to streamline marketing workflows through automation, improved processes, and KPI monitoring
Serve as a subject matter expert and collaborate across creative, marketing, and technology teams to support timelines, deliverables, and operational alignment
Qualification
Required
3+ years of experience in marketing technology, marketing operations, or a related role
Hands‑on administration and configuration experience with Adobe Workfront or a similar project management platform
Strong understanding of content lifecycle management and digital asset workflows
Excellent communication, problem‑solving, and project management skills
Preferred
Experience with Adobe Experience Manager (AEM) or other CMS/DAM platforms
Familiarity with marketing analytics and reporting tools
Ability to manage multiple projects in a fast‑paced, deadline‑driven environment
Understanding of data structures and integration strategies across a marketing technology ecosystem
Knowledge of AI applications in marketing technology
Benefits
Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings
Tobacco cessation and weight management programs
Confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access and many other benefits depending on eligibility.
Company
CVS Health
CVS Health is a health solutions company that provides an integrated healthcare services to its members.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Michigan Economic Development CorporationStarboard Value
2025-08-15Post Ipo Debt· $4B
2025-07-17Grant· $1.5M
2019-11-25Post Ipo Equity
Leadership Team
David Joyner
President and Chief Executive Officer, CVS Health
Chandra McMahon
SVP & CISO
Recent News
2026-01-25
Company data provided by crunchbase