The Andrews Group · 23 hours ago
Vice President, Innovation, Growth and Partnerships
Michigan, United States
Full-time
Hybrid
Director/Executive
10+ years expThe Andrews Group is seeking a Vice President of Strategic Innovation, Growth and Partnerships for GreenPath Financial Wellness. This role is essential for driving sustainable growth through innovative financial solutions, strategic partnerships, and market expansion while ensuring compliance with the organization's mission and values.
Human Resources
Hiring Manager
Karen Andrews
Responsibilities
Drive strategic growth through deep market insights and innovative product solutions
Lead cross-functional teams to identify emerging customer needs, analyze competitive landscapes, and translate market intelligence into actionable product strategies
Champion new business models, digital transformation, and product innovation
Monitor market trends and competitive landscape to inform strategic decisions
Identifying new business opportunities that align with the company’s long-term vision
Lead business development efforts to identify and pursue new market opportunities
Drive strategic partnerships, alliances, and joint ventures that align with long-term organizational goals
Expand GreenPath’s reach into new customer segments and geographies
Build and manage high-value external relationships to foster innovation and collaboration
Negotiate and structure deals that support sustainable growth
Brand stewardship and trust building through consistency of brand voice across platforms
Brand strategy, demand generation, and customer engagement initiatives
Market positioning and value proposition refinement and differentiation
Client-centered, ethical, accessible and inclusive marketing strategy development
Leverage data, KPIs and insights to inform go-to-market strategies as well as monitor client awareness, referral quality, brand sentiment and partner/client engagement
Internal brand leadership through servant leadership, advocacy, and alignment of internal communications with brand values and strategic priorities
Serve as an effective, trusted member of the executive leadership team by contributing enterprise-level thinking, constructively challenging ideas, and supporting collective decision-making
Manage the GreenPath Innovation Design advisory board to provide strategic guidance on growth, innovation, and stakeholder engagement, translating counsel into actionable initiatives
Coordinate all aspects of advisory board management, including member onboarding, meeting planning, facilitation, and board relationship management
Act as a strong peer leader who models accountability, collaboration, and integrity; balances advocacy for one’s function with stewardship of the whole organization; and builds credibility through judgment, transparency, and follow-through
Provide strategic direction and coaching to Director level team members
Foster a high-performance culture focused on collaboration, accountability, and continuous improvement
Ensure alignment of departmental goals with organizational strategy and mission
Support professional development and development planning for leadership roles within the growth and innovation functions
Prepare and present strategic updates, performance metrics, and market insights to GreenPath and GPID Board of Directors and senior leadership
Qualification
Required
Minimum of 10 years of progressively leadership experience
Bachelor's degree from an accredited college or university with major course work in a business, marketing, or related field
Key Revenue Driver
Accountability for organizational growth
Leading strategic partnerships
Seasoned executive-level externally facing sales leader
Deep understanding of market dynamics and customer behavior
Strategic agility and data driven decision making
Mission-centered and commercially astute
Relationship-driven and credible
Strategic patience with execution urgency/thinks long-term but moves decisively when opportunities arise
Political and organizational savvy/navigates boards, executives, funders, and partners with diplomacy and confidence
Ethical compass and risk awareness/understands reputational, regulatory, and consumer protection risks and acts conservatively when needed
Persuasive communicator/can translate impact into value propositions for banks, fintechs, foundations, and government entities
Active listener and clear communicator
Naturally curious and a lifelong learner
Proactive and highly responsive
Solution-oriented/Identifies new opportunities
Results and goal oriented
Financial literacy and nonprofit acumen (governance awareness)
Clear, compelling communicator
Values-based leadership
Strategic growth & revenue: develop multi-year growth strategies
Partnerships & external relations: structure complex partnerships and represent the organization with credibility
Market & Ecosystem Insight: understand the industry landscape, track trends and identify growth markets
Data & impact storytelling: use data to demonstrate outcomes and align growth metrics with the mission
Cross-Functional Leadership: collaborate effectively with all teams, and ensure growth initiatives are operationally viable
Product & service development: lead development of new models, tools or services
Organizational change & capability building: build innovation capacity, embed experimentation into the culture and translate innovation into operational practice
Preferred
Master's or MBA is preferred
Benefits
Competitive total compensation package
Salary and bonus
Benefits package
Company
The Andrews Group
The Andrews Group provides service, solutions and strategy to clients, with expertise in human resource strategies, leadership, executive recruitment, employee benefits & rewards strategies and risk management.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Karen Andrews
CEO, Consultant and Managing Director
Company data provided by crunchbase