Lovable · 19 hours ago
B2B Lifecycle Marketing Manager (contract)
San Francisco, CA
Contract
Hybrid
Senior Level
5+ years expLovable is a company transforming software creation, and they are seeking a deeply technical and highly creative B2B Lifecycle Marketing Contractor. The role involves owning and executing demand-gen nurture flows, lifecycle programs for customers, and leveraging AI-enabled personalization to enhance user experience.
Artificial Intelligence (AI)Developer PlatformDeveloper ToolsSoftware
Responsibilities
Own and execute B2B lifecycle marketing across activation, engagement, retention, and expansion
Build and optimize demand-gen nurture programs for net-new B2B prospects
Design and run customer lifecycle programs for upsell, expansion, and re-engagement
Design and run partner lifecycle programs spanning onboarding, enablement, and long-term partner engagement
Execute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments)
Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide: Who to message, When to message, Where to message (email, push, emerging CRM channels), What content to send based on behavior and context
Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
Build experimentation frameworks that measure true incremental impact and avoid over-attribution
Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable
Qualification
Required
5+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline
Deep, hands-on expertise with HubSpot, especially: Marketing automation, Lifecycle segmentation, Nurture flows and branching logic
Proven experience with email deliverability, list hygiene, and sender reputation
Strong analytical instincts and comfort using data to drive prioritization and decision-making
Experience building adaptive, evolving lifecycle systems, not just static journeys
Hands-on experience applying AI and automation to: Content creation, Personalization, Segmentation, Decisioning logic
Comfort operating in ambiguity and designing systems that improve over time
Proven experience using vibe coding (AI-assisted building) to increase your effectiveness
Company
Lovable
Lovable provides an AI-driven platform enabling users to generate and deploy web applications and websites from natural language prompts.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$552.5MKey Investors
AccelCreandum
2025-12-18Series B· $330M
2025-07-17Series A· $200M
2025-02-25Seed· $15.04M
Leadership Team
Anton Osika
Co-Founder
Fabian Hedin
Co-Founder
Recent News
alleywatch.com
2026-01-23
2026-01-16
Company data provided by crunchbase