Axiom · 13 hours ago
Director, Marketing Programs
United States
Full-time
Remote
Director/Executive
$180K/yr - $190K/yr
7+ years expAxiom is seeking a Director of Marketing Programs to lead the development, execution, and optimization of demand generation programs that drive brand awareness, pipeline growth, and revenue retention. This role involves collaborating with cross-functional teams to align marketing initiatives with business objectives and leveraging data-driven strategies to enhance lead conversion.
ComplianceConsultingLaw EnforcementLegalProfessional Services
Responsibilities
Develop and execute a comprehensive marketing programs strategy to drive awareness, pipeline growth, and client engagement in the US and key international markets (UK, Australia, Hong Kong, Singapore)
Oversee the creation and execution of multi-channel marketing campaigns, including webinars, email marketing, continuing legal education (CLEs), events, partner marketing, and more
Align marketing programs with business goals, ensuring measurable impact on revenue and client retention
Partner closely with the Sales teams to drive alignment and optimize go-to-market strategies
Lead demand generation efforts, including email marketing, webinars, CLEs, events and targeted campaigns, to drive high-quality leads. Work in close partnership with BDR team, Solution Marketing, Marketing Communications, and Digital teams to drive alignment and maximize impact
Leverage generative AI, marketing automation, and CRM tools to optimize lead nurturing, conversion rates, and customer acquisition efforts
Track marketing performance metrics and KPIs to assess marketing effectiveness and continually refine program performance
Oversee Axiom's field marketing activities in the UK and APAC regions
Integrate international field marketing efforts with Axiom's global marketing calendar and help implement programs that maximize marketing pipeline in Axiom's international markets
Lead and mentor a high-performing marketing programs team, fostering a culture of innovation and accountability
Collaborate with BDR team, Solution Marketing, Marketing Communications, and Digital teams to ensure consistency and cohesion across all marketing initiatives
Work with internal stakeholders to leverage data insights and market intelligence for continuous optimization
Qualification
Required
7+ years of experience in marketing, with a focus on demand generation, integrated marketing programs, and revenue growth
Proven experience in B2B marketing, preferably within professional services, legal, or technology industries
Strong background in digital marketing and marketing automation platforms (e.g., HubSpot, Salesforce)
Exceptional strategic thinking and analytical skills, with a data-driven approach to decision-making
Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization
Benefits
Healthcare
Life and disability coverage
401K with company match
Paid sick and personal time off
Paid parental leave
More
Company
Axiom
Axiom is where high-caliber legal talent meets full-service law firm work.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$28MKey Investors
Permira
2019-09-06Corporate Round
2013-02-06Series Unknown· $28M
Leadership Team
David McVeigh
Chief Executive Officer
CJ Saretto
Chief Technology Officer
Recent News
2025-08-26
Company data provided by crunchbase