Visa · 13 hours ago
Sr. Product Manager - Digital Experiences & Capabilities
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$154K/yr - $223K/yr
8+ years expVisa is a world leader in payments and technology, and they are seeking a Senior Product Manager to lead the strategy, development, integration, and optimization of Visa Marketing 360. This role involves partnering with various teams to deliver scalable, data-driven marketing capabilities and owning the end-to-end product lifecycle.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
No H1B
U.S. Citizen Only
Responsibilities
Develop and communicate an AI-driven product vision, ensuring AI is a core enabler of personalization, automation, and predictive capabilities
Lead the integration of Visa Marketing 360 with key partners, ensuring seamless data flows, personalization and automation capabilities
Identify opportunities to integrate advanced AI into Visa Marketing 360 to enhance targeting, segmentation and real-time decisioning
Translate marketing objectives into clear product requirements, user stories, acceptance criteria, and success metrics
Manage the product backlog and prioritize features based on business value, user feedback, and analytics
Partner with engineering, design, and analytics teams to deliver high-quality platform enhancements on time and within scope, including the implementation of AI-powered features that deliver measurable marketing impact
Ensure AI capabilities are embedded in the product roadmap, balancing innovation with scalability and compliance
Partner closely with global, regional and market-level Visa marketers to understand their goals, and design scalable solutions
Support the development of training programs, onboarding materials, and best-practice playbooks to drive adoption and effective use of Visa Marketing 360
Leverage AI-based analytics tools to optimize journeys, predict behavior, and maximize ROI
Use analytics tools, and customer feedback to optimize platform features
Ensure all marketing activities comply with Visa’s data privacy, security, and regulatory requirements (e.g., GDPR, CCPA)
Monitor the competitive MarTech landscape, industry trends, and emerging best practices to inform platform innovation
Monitor competitive AI developments in CX platforms and MarTech, identifying opportunities to position Visa Marketing 360 as a leader in AI-enabled marketing solutions
Qualification
Required
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
At least 7 years of experience in product management, preferably in marketing technology, CRM, or customer experience platforms
Proven track record of launching and scaling successful MarTech platforms or digital products that deliver measurable marketing impact
Strong understanding of marketing automation, customer segmentation, journey orchestration, and personalization strategies
Demonstrated hands-on experience leveraging AI technologies in current or past roles to improve efficiencies, reduce costs, and drive innovation
Proven track record of conceptualizing, building, and launching AI-first products or products with significant AI components
Strong understanding of AI capabilities in CX platforms and ability to anticipate market trends in this space
Strong knowledge of agile methodologies and tools (e.g., Scrum, Jira)
Excellent communication and stakeholder management skills, with the ability to influence across global teams
Experience in leading and managing cross-functional teams and collaborating with engineers, designers, marketers, sales, and customer support
Creative, innovative, and customer-oriented mindset with a passion for exploring new marketing technologies
Recognized as a thought leader in the Customer Experience (CX) and MarTech space, particularly in the adoption of AI to enhance customer engagement
Familiarity with emerging AI trends in MarTech and ability to translate them into strategic product innovations
Experience working with cross-regional teams and adapting marketing solutions for diverse markets
Knowledge of global data privacy regulations and their implications for marketing
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
Crowdfund Insider
2026-01-25
2026-01-25
https://fastcompanyme.com
2026-01-24
Company data provided by crunchbase