Turnberry · 6 hours ago
Director of Marketing
Destin, FL
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expTurnberry is seeking a Director of Marketing for Destin Commons, responsible for developing and executing comprehensive marketing strategies to enhance brand awareness and drive customer acquisition. The role involves overseeing various marketing functions, collaborating with cross-functional teams, and ensuring effective brand messaging and decision-making.
Real Estate
Hiring Manager
Heather Cleary
Responsibilities
Develop and execute the annual marketing plan using all available platforms to impact FFO, sponsorship income, leasing, sales, traffic, and market share
Coordinate with the VPSM on the corporate advertising campaign and maintain brand strategy
Oversee all aspects of brand management and communication
Monitor retail competition and emerging brands to identify opportunities or threats
Use innovative, creative marketing tactics to meet evolving center needs
Build and leverage media relationships to secure value-added opportunities
Analyze sales and traffic trends to guide strategic decisions
Support the GM/AGM with merchandise mix analysis
Develop sponsorship proposals and fulfill all obligations
Execute corporate programs on time and in accordance with guidelines
Assess the effectiveness of marketing initiatives and advertising programs
Manage in-mall collateral, trade-outs, and vendor agreements
Maintain timely Proof of Performance and documentation
Maintain current retailer PR/marketing contact lists
Keep retailers informed on all marketing-related initiatives
Promote corporate and center-specific programs to tenants
Secure retailer-exclusive promotions to support sales initiatives
Analyze tenant sales reports to identify trends
Implement strategies that increase sales and foot traffic
Monitor market trends to develop synergistic promotions
Develop strategies to collect/analyze customer data and shopping behavior insights
Maintain strong communication with partners, management, and corporate teams
Integrate corporate promotional and PR initiatives into local plans
Build strong tenant relationships through consistent engagement
Communicate key marketing plan components to all stakeholders
Provide timely responses to information requests
Coordinate tenant and partner meetings as needed
Develop programs that enhance community relations and market positioning
Oversee PR agency efforts or manage PR internally as needed
Build partnerships with local organizations to drive engagement
Maintain an up-to-date media contact list
Distribute press materials promptly; track local/national/international coverage
Align marketing with charitable organizations when appropriate
Strategically plan and execute special events to increase awareness, traffic, and sales
Establish performance tracking for all events
Build brand-aligned partnerships to enhance impact
Develop and manage a comprehensive digital marketing program, including CRM, online advertising, and web content
Ensure the website is accurate and current
Manage hosting services, developers, and digital partners
Oversee social media strategy, content creation, and engagement
Maintain awareness of regional and drive markets
Coordinate consumer advertising, including hotel and niche market partnerships
Collaborate with visitor organizations and travel industry partners
Monitor and analyze visitor trends to adjust tourism marketing efforts
Promote a customer‑centric culture across all touchpoints
Respond to reviews and online feedback to maintain a positive reputation
Work with tenants to improve customer service standards
Create and manage the annual marketing plan and budget
Maintain communication with accounting teams to track marketing fund impacts
Allocate funds strategically and analyze ROI on major expenditures
Monitor monthly variances and manage year‑end accruals
Develop strategies to attract sponsorships and expand revenue
Oversee in-mall advertising, Arts & Entertainment budget, and financial tracking
Perform additional duties as assigned by management
Qualification
Required
Bachelor's degree with at least five years of marketing, management, or advertising experience; MBA preferred
Shopping center industry experience required
Strong knowledge of retail management, marketing, branding, and advertising
Excellent verbal/written communication and negotiation skills
Strong fiscal management and budgeting experience
Advanced computer skills in Word, Excel, PowerPoint, and related tools
Ability to work weekends and evenings as needed
Strong leadership and team‑building capabilities
Ability to manage multiple projects and meet deadlines
Strong customer service orientation
Event management experience required
Preferred
MBA preferred
Company
Turnberry
Turnberry designs, develops and manages multi-use real estate properties.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
TYKO Capital
2025-04-11Debt Financing
Leadership Team
Jackie Soffer
Chairman and CEO
Aly-khan S. Merali
President and Chief Financial Officer
Recent News
2025-03-01
South Florida Business Journal
2025-02-12
Company data provided by crunchbase