Obility · 6 hours ago
Paid Media Strategy Director
United States
Full-time
Remote
Lead/Staff, Director/Executive
$90K/yr - $120K/yr
5+ years expObility is a leader in B2B digital marketing, seeking a Paid Media Strategy Director who will serve as the subject matter expert for B2B clients. The role involves managing paid media accounts, optimizing strategies for lead generation and revenue goals, and contributing to team initiatives and client communication.
AdvertisingConsultingContentContent MarketingCRMDigital MarketingEvent PromotionSocial Media
Responsibilities
Manage 4-5 B2B SaaS clients’ paid media accounts including day-to-day client communication, deliverables, monthly reports and all research and strategy efforts pertaining to B2B client engagements
Optimize client accounts to client business objectives
Maintain good communication with clients and articulate current performance (& reasons behind performance) to both the client & upper management
Create budget recommendations and projection models that determine allocations within paid media
Provide senior-level support to clients managed by other team members as needed
Create thought leadership such as blogs, LinkedIn posts, podcasts, or internal workshops or documentation
Contribute to marketing efforts for Obility via case studies and thought leadership
And above all, treat others with respect, maintain a positive attitude, recognize and celebrate the success of your teammates, meet deadlines and follow through on commitments, look for ways to make your co-workers smile and look for opportunities to help us improve processes
Qualification
Required
5+ years of digital marketing experience with a proven track record of B2B lead generation success
At least 2 years working directly with notable B2B clients and B2B company stakeholders, including working with lead generation of long sales cycles
Strong presentation and communication skills with the ability to present effectively and persuasively to both internal and external audiences
Great attention to detail with a track record of strong analytical skills
Ability to manage multiple clients/assignments in a fast paced environment
Advanced experience with Google Ads, LinkedIn Advertising, Microsoft Ads, and Meta Advertising, GA4, and Google Tag Manager
Advanced experience with paid media tools such as SpyFu, KeywordSpy, Google Keyword Planner, etc
Experience with marketing automation platforms (Marketo, Hubspot, Eloqua, etc.) and/or CRM reporting and programs (Salesforce, MS Dynamics)
Experience in using AI tools for data analysis and creating new processes
Experience training others in paid media and marketing automation platforms
Experience with management of other team members and building departmental processes
Benefits
25 paid days off in your first year and 9 paid holidays
Fully remote work policy
4.5 Day work week
100% Employer-paid Health Insurance
100% Employer-paid Life Insurance policy
3% employer contribution to 401(k) retirement plan
12-weeks paid family/parental leave
20 days paid sabbatical after 7 years
Regular virtual happy hours and game sessions to help you get to know your team members
Once or twice yearly in-person, company-wide get-togethers
Fun and inclusive company culture that supports employee development and team work
Company
Obility
Obility provides digital marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Nierengarten
CMO, Founder
Company data provided by crunchbase