TRANZACT · 11 hours ago
Media Buyer
Miami, FL
Full-time
Onsite
Mid Level
$65K/yr - $100K/yr
3+ years expTRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. The Media Buyer will be responsible for all aspects of the media buying process, including negotiating rates, preparing media plans, and analyzing media performance to optimize campaigns.
AdvertisingDirect SalesInsurance
Hiring Manager
Christine Martin
Responsibilities
Negotiate, buy, maintain, and monitor CTV media campaigns
Research and identify ideal CTV media platforms and strategies based on target audience along with campaign objectives
Preparation and presentation of media plans, quarterly reviews, and test proposals
Collaborate on development of creative and overall strategy as it relates to other media channels
Track and analyze campaign data such as views, click-through rates, engagement and conversion rates
Media results reporting, including presentation to marketing and business vertical teams of analysis, findings, and recommendations to meet business goals and the ability to identify key areas of growth and scalability of campaigns
Build and maintain relationships with CTV publishers and networks
Monitor and stay up to date on industry trends, platforms and technologies in the CTV space
Train other media team members on CTV
Qualification
Required
In depth knowledge and experience with programmatic platforms is required; linear TV media buying experience is a plus
Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS
Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams
Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms
Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment
Must be detail-oriented with excellent written and verbal communication skills
Minimum 3 years' experience in CTV and digital media buying
Bachelor's degree in marketing, advertising, media, communications or a related field is required
Preferred
Bilingual (Spanish / English) proficiency preferred but not required
Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired
CTV marketing experience in insurance, healthcare and financial services is preferred
Benefits
Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
Retirement Benefits: Savings Plan with annual nonelective company contribution.
Company
TRANZACT
TRANZACT is a provider of sales and marketing services to insurance companies.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-10-01Acquired
Leadership Team
Mitchell Ginzburg
Chief Operating Officer
Recent News
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