Adobe · 16 hours ago
Principal, GTM Strategy, Creator Cross-App
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$145K/yr - $261K/yr
10+ years expAdobe is a company focused on changing the world through digital experiences. They are seeking a Principal, GTM Strategy to lead federal web initiatives for Adobe’s Creator offerings, focusing on cross-app journeys and user activation.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Partner with product, marketing, and analytics teams to deeply understand cross‑app user journeys and articulate clear “better together” narratives across Creator offerings
Identify gaps and friction points from activation and onboarding through repeat use and retention, grounded in deep user insights and experience data
Develop, prioritize, and champion high‑impact integration and optimization initiatives that deliver higher value to users
Drive alignment and execution of cross‑app growth initiatives across cross‑functional teams, ensuring clear ownership, timelines, and outcomes
Establish decision frameworks for keyword routing when multiple products can serve the same user intent
Identify cross-app merchandising opportunities for existing and new offerings that clearly align to user needs and value propositions
Continuously share insights, wins, and failures to build a culture of learning, experimentation, and iteration across the team
Serve as the voice of the customer across the organization, ensuring that growth strategies are anchored in delivering real, sustained value for users
Qualification
Required
10+ years of experience in GTM strategy, product‑led growth, product strategy, or growth marketing roles
A data‑driven approach with demonstrated ability to dig into metrics, identify patterns, and translate insights into clear decisions and actions
Strong cross-functional leadership and collaboration skills, with the ability to influence and implement across diverse teams
Experience working across multiple products/portfolios, helping to define and build cohesive cross‑product user experiences
Experience operating in high‑growth, fast‑paced environments, ideally working with Gen AI or other emerging, innovative technologies
A strong bias for action, deep intellectual curiosity, and a passion for building category‑defining user experiences
Benefits
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
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