Crunchyroll · 3 hours ago
Marketing Manager - UCANZ
Los Angeles, CA
Full-time
Hybrid
Mid, Senior Level
$86K/yr - $108K/yr
5+ years expCrunchyroll is a company dedicated to delivering the art and culture of anime to a global community. They are seeking a Marketing Manager to support business growth across the UCANZ region, focusing on driving marketing campaigns that engage fans and increase brand awareness.
Subscription ServiceVideo
Responsibilities
Execute marketing strategies for multicultural and college audiences across digital channels, events, and other creative GTM methods to drive engagement, subscriptions, and brand awareness
Assist with global and regional brand campaigns and events, including college marketing programs, multicultural initiatives, theatrical releases, streaming events, partnerships, and experiential activations
Manage project timelines, deliverables, and stakeholder communication, including:
Creating content briefs for internal teams or external agencies
Overseeing program execution and asset delivery
Coordinating with localization teams for translations
Partnering with Sony/SPE and Theatrical Marketing teams for campaign assets
Collaborate closely with social media, global growth marketing, brand teams, media partners, and agencies to ensure campaigns are locally relevant and impactful
Track and analyze campaign performance and KPIs to drive growth of Crunchyroll’s digital footprint in UCANZ, including traffic, search, fan engagement, and subscriptions
Collaborate cross-functionally with tech/product teams, internal marketing, global teams, Sony/SPE, and external partners; continuously improve marketing processes and best practices through experimentation and professional development
Interface with tech/product teams on multi-language streaming needs (landing pages, show pages, SVOD guides, blogs)
Contribute to Crunchyroll’s owned digital footprint, fan/customer sentiment, and engagement
Foster a collaborative, cross-functional culture across the organization
Qualification
Required
5+ years of marketing campaign experience, including concept, planning, execution, integration, and reporting
Direct-to-consumer, entertainment, or streaming platform marketing experience required
Proven expertise in marketing campaign management and technologies, tailoring activations to specific audiences, and achieving marketing/business goals
Experience developing business cases and ROI analyses to secure additional marketing investment
Track record of leading projects and small teams from concept through distribution and analysis; data-driven and optimization-focused
Deep knowledge of the anime landscape, Crunchyroll ecosystem, and broader pop, gaming, and college culture; multicultural awareness is a major plus
Flexible, collaborative, and comfortable working in cross-functional teams
Proficiency with Creative Asset Management systems, Google Workspace, Word, Excel (advanced macros), and PowerPoint
Willingness to travel domestically and internationally as needed
Benefits
Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!
Company
Crunchyroll
Crunchyroll is a video service provider for Japanese animated productions and Asian media services. It is a sub-organization of Ellation.
1001-5000 employees
H1B Sponsorship
Crunchyroll has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (15)
2023 (6)
2022 (8)
Funding
Current Stage
Late StageTotal Funding
$26.8MKey Investors
Otter MediaTV Tokyo
2020-12-09Acquired
2015-11-20Series Unknown· $22M
2010-03-25Series Unknown· $0.75M
Leadership Team
Punnoose Isaac
SVP and Head of Center for Data and Insights
Monique Barash
VP, People & Capabilities
Recent News
torrentfreak.com
2026-01-13
2026-01-11
Company data provided by crunchbase