Lyons Leather Co.™ · 17 hours ago
Fractional CMO
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expLyons Leather Co. is a premium leather goods brand focused on craftsmanship and intentional design. They are seeking a hands-on, performance-oriented Fractional CMO to own the end-to-end marketing strategy and drive growth while maintaining brand integrity.
Apparel & Fashion
Responsibilities
Full accountability for Meta and Google Ads performance
Setting spend ceilings, pacing rules, and scaling frameworks
Managing MER (Marketing Efficiency Ratio) and blended CAC
Making final decisions on when to scale, hold, or pull back spend
Accepting short-term inefficiency when required to unlock incremental demand
Evaluating incrementality beyond platform attribution
Partnering with internal team members or agencies while retaining final decision authority
Align paid media spend with inventory availability and lead times
Use marketing as a growth throttle, not just a gas pedal
Collaborate closely with Operations to prevent forced stockouts or overbuying
Contribute to monthly and quarterly revenue forecasting driven by paid media capacity
Adjust spend and channel mix as inventory constraints change
Own and protect the Lyons Leather Co. brand across all customer touch points: Website, PDPs, Email & SMS, Paid creative, Social and launch messaging
Ensure all copy and creative feels calm, confident, elevated, and unmistakably Lyons
Serve as final brand quality control — nothing goes live off-brand
Operate within and evolve the existing Brand Operating System
Translate product features into benefit-led storytelling
Refine PDP copy to: Reduce customer hesitation, Avoid fear-based or exclusionary language, Protect premium positioning and perceived value, Guide bundling, add-ons, and product sequencing to increase AOV without discounting
Ensure storytelling supports conversion without eroding brand trust
Own lifecycle strategy across email and SMS (execution may be delegated)
Optimize second-purchase velocity and long-term LTV
Maintain restraint in promotional cadence and urgency
Ensure lifecycle messaging feels thoughtful, helpful, and human — never noisy or salesy
Align acquisition and lifecycle so paid traffic compounds over time
Set creative direction for: Paid ads, Campaigns and launches, Evergreen content
Ensure creative is built to scale spend strategically, not just test concepts
Guide photographers, creators, and freelancers
Ensure assets serve paid, lifecycle, social, and CRO cohesively
Balance performance needs with brand integrity
Establish a clear source of truth for marketing performance
Report on: MER and blended CAC, Spend efficiency and scalability, Incremental revenue contribution
Translate performance into clear, actionable recommendations
Communicate confidently with leadership without platform jargon
Paid media scales predictably without margin erosion
Inventory and marketing move in lockstep
Brand consistency no longer requires founder approval
Lifecycle meaningfully increases LTV and second-purchase velocity
Marketing decisions are proactive, not reactive
The founder is no longer the growth or brand bottleneck
Qualification
Required
8+ years in DTC marketing leadership
Proven ownership of Meta and Google Ads outcomes
Comfortable managing six-figure monthly ad spend
Deep understanding of MER, incrementality, and spend elasticity
Experience with businesses that are intentionally profit-led, not volume-based
Strong brand instincts with disciplined restraint
Confident decision-maker who operates independently
Comfortable collaborating with Growth, Ops, and Creative teams
Obsessed with our product and brand longevity
Benefits
Monthly retainer: Competitive, based on experience and scope
Opportunity to expand scope or move full-time as the business grows
Company
Lyons Leather Co.™
Handcrafted, small-batch leather goods for outdoor adventures, travel, and daily life.
0-1 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase