Pinnacle Advertising · 21 hours ago
Associate Director, Media Strategist
Schaumburg, IL
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$90K/yr - $120K/yr
7+ years expPinnacle Advertising is seeking an experienced Associate Director, Media Strategy to lead strategic media planning across a critical Tier 3 Automotive Retail book of business. This role involves overseeing Senior Media Strategists and developing integrated media strategies while collaborating with various internal teams to ensure effective execution and performance optimization.
AdvertisingMarketing
Hiring Manager
Angelica Delgado
Responsibilities
Lead the development of holistic, outcome-driven media strategies across channels including Linear TV, OOH, CTV/OTT, Display, Programmatic, Search, Social, Audio, and Owned Media
Own strategic narrative and POV in client meetings, leading media and business discussions with confidence, clarity, and partnership-focused energy
Proactively bring forward insights, optimization opportunities, and innovation ideas between meetings, not just during formal presentations
Translate data, insights, and marketplace understanding into clear recommendations that drive brand and business performance
Support and contribute to new business pitches for Tier 3 automotive opportunities
Directly manage and mentor approximately three Senior Media Strategists, providing coaching, feedback, and career development support
Set clear expectations for strategic thinking, output quality, and collaboration across the team
Review and guide media strategies, planning decks, and recommendations to ensure consistency, rigor, and excellence
Lead training initiatives, including formal training sessions, materials development, and hands-on coaching
Foster strong collaboration between strategy, buying, and operations teams to ensure alignment from planning through execution
Partner closely with media buying and operations teams to ensure plans are executable, optimized, and properly tracked
Collaborate with analytics, owned media, and technology teams to evaluate emerging media opportunities and lead ongoing test-and-learn initiatives
Champion the use of industry planning tools and data sources to build innovative, insight-led media plans
Maintain oversight of budget planning, financial stewardship, and collaboration with invoicing and finance partners
Champion internal processes, including budget management, project management workflows, and cross-team collaboration
Stay current on emerging media trends, platforms, and vendors, sharing POVs internally and identifying opportunities for agency integration
Build and maintain strong relationships with media partners and vendors
Act as a senior representative of Pinnacle’s media strategy capabilities with both clients and internal stakeholders
Qualification
Required
7+ years of experience in media planning and/or media strategy, with agency and T3 automotive retail experience required
Proven experience leading and mentoring team members in a fast-paced, client-facing environment
Deep understanding of campaign planning, activation, and optimization across both traditional and digital media channels
Strong proficiency in Google Analytics and Google Ads
Advanced ability to assess first-, second-, and third-party data and apply it strategically to drive results
Exceptional analytical and storytelling skills, with the ability to turn data into meaningful insights and recommendations
Experience managing budgets and partnering closely with finance and operations teams
Excellent written, verbal, and presentation skills, with strong proficiency in PowerPoint or Keynote, Excel, and Word
Willingness to travel to client locations and industry events as needed, approximately 30 to 35 percent
Preferred
Bonus points if you enjoy Teams, have experience with Airtable or ThoughtSpot, and bring a sense of humor to the work
Benefits
Stay Healthy: Medical: choose from 3 PPO plans or 1 HDHP with HSA; Dental, Vision
Feel Secure: Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flex Spending Account, Transit benefits
Work life Balance: Flexible PTO, Paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver leave, Employee Assistance Program (EAP)
Financial Wellness: Traditional and Roth 401(k) with a company match
Company
Pinnacle Advertising
Pinnacle Advertising is a full service advertising & marketing agency with extensive experience.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Magnusson
Founder/CEO
Recent News
Chicago Tribune
2025-02-06
2025-02-03
PR Newswire
2025-01-31
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