401GO · 1 day ago
Marketing Channel Manager - HCM
401GO is a fast-growing fintech start-up focused on reinventing retirement through an advanced automated platform. They are seeking an HCM Marketing Channel Manager to lead strategy and co-marketing programs, bridging Marketing and Sales to enhance partner engagement and revenue growth.
Financial ServicesProfessional ServicesSmall and Medium BusinessesSoftware
Responsibilities
Own HCM channel messaging, GTM strategy, and partner segmentation
Build partner enablement (launch kits, integration one-pagers, sales scripts, co-branded collateral)
Develop co-marketing programs (webinars, email plays, events, partner campaigns)
Collaborate with Sales, Product, and Partner Management on integration narratives and adoption
Monitor and report on partner-sourced and influenced revenue, and campaign performance
Ensure asset compliance with brand and regulatory guidelines
Qualification
Required
5+ years in partner/channel or B2B marketing with direct experience in the HCM, payroll, or HRIS space
Understanding of HCM buyer needs, HR tech ecosystems, and integration-led value props
Proven ability to create sales-oriented content and partner programs
Experience working cross-functionally with Sales, Product, Compliance, and RevOps
Strong communication, prioritization, and project management skills
Data-driven and comfortable reporting on pipeline, performance, and partner KPIs
Preferred
Experience in fintech or SaaS and with payroll integrations
Benefits
A standout 401(k) plan (naturally!).
Generous stock options—share in our growth and success.
Excellent benefits, including medical, dental, and vision.
Flexible hours—because great work doesn’t always happen 9–5.
Plenty of PTO—we value work-life balance.
A fully stocked kitchen when you’re in the office.
Company
401GO
401GO administers 401(k) plans for business of all sizes and helps them to run their business smoothly.
Funding
Current Stage
Growth StageTotal Funding
$47MKey Investors
Centana Growth PartnersNEXT Frontier CapitalImpression Ventures
2025-12-09Series B· $33M
2024-04-23Series A· $12M
2021-08-17Seed· $2M
Recent News
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2025-12-16
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2025-12-12
2025-12-12
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