Visa · 1 day ago
VAS Regional Field Marketer NA
Austin, TX
Full-time
Hybrid
Senior Level, Lead/Staff
$160K/yr - $257K/yr
10+ years expVisa is a world leader in payments technology, facilitating transactions globally. The VAS Regional Field Marketer NA will lead regional marketing efforts focused on demand generation and market awareness for Visa's Value-Added Services, collaborating with sales and product teams to drive business growth.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
No H1B
Responsibilities
Lead Regional VAS Field Marketing with a focus in demand generation and market awareness for Issuing and Risk and Identity Solutions
Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region, ensuring initiatives support business growth and priorities
Engage Regional Leadership in GTM and Sales in as a marketing partner
Collaborate closely with regional sales, product, and executive leaders across the VAS and Financial Services ecosystem to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions
Adapt and Execute VAS Financial Institutions Marketing Plans in the region
Translate Business Unit, Solutions and product priorities into actionable regional marketing plans, leveraging content and best practices to drive awareness, demand generation, and partner engagement across Issuing, Processing, Core Banking, Loyalty, Digital, and Risk and Identity solutions
Event Activation - Lead the planning and execution of key industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up to maximize client engagement and pipeline growth
Content Localization and Development -Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs, and develop region-specific materials to support sales and partner conversations
Measure and Optimize - Track, analyze, and report on the effectiveness of marketing programs, using insights to optimize campaigns and maximize ROI
Qualification
Required
10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred
12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
Bachelor's degree required, MBA or advanced degree preferred
12 plus years of progressively responsible experience in B2B marketing or communications, preferably within Financial Services, Payments, or Technology sectors
Deep experience in marketing strategy, go-to-market planning, demand generation, and launching new products and solutions
Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams
Strong understanding of the financial services audience, including banks, issuers, processors, fintechs, and risk management stakeholders
Executive presence with outstanding written and verbal communication skills with ability to present and influence at all levels
Highly collaborative, energetic, and solutions-oriented, adds value to team and organizational culture
Strong organizational, analytical, and problem-solving skills, data-driven with a focus on measurable business outcomes
Culturally aware, with experience working across global and regional teams
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
Crowdfund Insider
2026-01-25
2026-01-25
https://fastcompanyme.com
2026-01-24
Company data provided by crunchbase