Vistar · 19 hours ago
Regional Director Sales - West
Englewood, CO
Full-time
Onsite
Director/Executive
$105K/yr - $120K/yr
7+ years expVistar is a company focused on supporting America’s food distribution system, and they are seeking a Regional Director Sales - West to manage all sales and marketing activities. The role involves planning, developing, and executing strategic marketing and sales plans while managing personnel and establishing sales territories and goals.
E-CommerceFood and BeverageLogistics
Responsibilities
Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services
Develops and manages sales/marketing operating budgets
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
Establishes and maintains relationships with industry influencers and key strategic partners
Guides preparation of marketing activity reports and presents to executive management
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
Directs sales forecasting activities and sets performance goals accordingly
Directs staffing, training, and performance evaluations to develop and control sales and marketing programs
Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals
Represents company at trade association meetings to promote product
Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
Coordinates liaison between sales department and other sales related units
Analyzes and controls expenditures of division to conform to budgetary requirements
Assists other departments within organization to prepare manuals and technical publications
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness
Directs product research and development
Qualification
Required
High School Diploma or Equivalent
7-10 years foodservice industry sales or related are with supervisory experience
Intermediate Excel skills to include pivot tables and v lookups
Preferred
Distributor experience highly preferred
Benefits
Day 1 Health & Wellness Benefits
Employee Stock Purchase Plan
401K Employer Matching
Education Assistance
Paid Time Off
Growth opportunities
Safe and inclusive working environment
Culture of rewards, recognition, and respect
Company
Vistar
VISTAR has fully experienced teams s.ervicing the areas of Vending, Coffee Service, Theatre It is a sub-organization of Performance Food Group.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2002-09-01Acquired
Leadership Team
Anita Chen
SVP and Chief Financial Officer
Sean Mahoney
President & COO
Recent News
2025-10-06
Company data provided by crunchbase