Rachel Bloom · 17 hours ago
Head of Paid Media / Performance Marketing (DTC Fashion)
United States
Full-time
Remote
Senior LevelRachel Bloom is a fashion company focused on creating premium, tech-enabled bags that blend style and security. They are seeking a senior performance marketer to take full ownership of paid acquisition across various channels, driving growth and efficiency in a fast-paced environment.
Apparel & Fashion
Responsibilities
You own paid growth, end to end:
Full ownership of paid social, paid search, native, and emerging channels:
Hands-on campaign setup, structuring, testing, scaling, and pruning
Pixel, CAPI, event tracking, and attribution recovery & optimization
Rapid pixel warming / seasoning and signal quality improvement
Creative testing frameworks (UGC, founder-led, testimonial, problem-aware)
Budget pacing, CAC control, and scaling efficiency at higher spend
Close collaboration with creative, CRO, and product teams
Weekly performance readouts with clear insights, not dashboards fluff
Qualification
Required
Led paid media for a fashion or premium DTC brand
Scaled spend post-iOS14+ and actually understand what broke—and how to work around it
Managed meaningful budgets ($50k–$500k+/mo) with accountability
Worked with AOV $200+ products (huge bonus)
Built or fixed underperforming ad accounts (not just inherited winners)
Operated in low-signal environments and still found paths to scale
Optimized for contribution margin, not vanity ROAS
You're comfortable making decisions with imperfect data
You know when to kill campaigns fast and when to let them breathe
You understand that creative is the algorithm now
You don't hide behind attribution tools
You obsess over signal, learning velocity, and efficiency
Preferred
Experience with luxury / premium positioning
Deep Meta + Google fluency, not just one channel
Familiar with Triple Whale / Northbeam / GA4 / CAPI
Experience launching or fixing brands with weak historical data
Company
Rachel Bloom
We have created stunningly high quality products that not only look and feel amazing, full of anti-theft features, but are all supported by our very friendly Rachel Bloom Mobile App so you always feel in control (iOS and Android).
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase