Leidos · 21 hours ago
SEO & Digital Optimization Lead
Reston, VA
Full-time
Onsite
Mid, Senior Level
$66K/yr - $119K/yr
4+ years expLeidos is a leading technology company focused on delivering innovative solutions, and they are seeking an SEO & Digital Optimization Lead. This role is responsible for executing and optimizing search and digital performance strategies, including SEO, SEM, and emerging Generative Engine Optimization (GEO) programs, to enhance visibility, traffic quality, and engagement across digital properties.
ComputerGovernmentInformation ServicesInformation TechnologyNational SecuritySoftware
Responsibilities
Execute and optimize SEO and SEM efforts, including technical SEO, on-page optimization, content guidance, keyword strategy, and Google Search Ads
Apply AI-driven SEO and Generative Engine Optimization (GEO) best practices to improve visibility, efficiency, and performance across traditional and generative search experiences
Lead technical SEO with a focus on site architecture, crawlability, indexation, structured data, schema markup, performance, accessibility (WCAG), and core web vitals
Conduct regular audits of site structure, metadata, internal linking, accessibility, and content performance, delivering prioritized and actionable optimization recommendations
Execute and optimize approved paid search and paid social campaigns, ensuring alignment to brand strategy, target audiences, and performance goals
Manage day-to-day setup, optimization, and performance tracking of owned paid media efforts
Ensure campaigns are launched, monitored, optimized, and completed according to approved plans and timelines
Integrate organic and paid search insights to inform targeting, content, and experience optimization across the marketing funnel
Monitor and analyze SEO, SEM, and GEO performance across impressions, rankings, engagement, traffic, and conversions
Partner with stakeholders to deliver clear reporting, insights, and recommendations through dashboards and performance reviews
Translate performance data into continuous optimization initiatives across content, experience, and media execution
Partner with Brand to execute approved paid media strategies, messaging priorities, and audience definitions
Collaborate closely with the Digital Platform Product Owner to ensure platform features and templates support discoverability, performance, accessibility, and modern search experiences
Work with the PMO Vendor Manager to coordinate agency-supported paid media efforts, scopes, timelines, and delivery visibility
Collaborate with external agencies on execution where agencies own specific tactics (e.g., programmatic, OOH, geo-fencing)
Ensure SEO, SEM, and GEO work aligns with PMO processes, governance standards, and reporting expectations
Serve as the SEO subject matter expert, providing guidance, standards, and best practices across teams
Qualification
Required
Bachelor's degree in a related field, or equivalent professional experience and 4+ years of hands-on experience in SEO and digital optimization. Additional years of experience will be considered in lieu of degree requirements
Demonstrated experience executing and optimizing both SEO and SEM campaigns
Strong experience with GA4, Google Search Console, Siteimprove, Google Ads, and related SEO/paid media tools
Deep understanding of technical SEO, accessibility (WCAG), performance optimization, and modern search behavior
Experience working with agencies and cross-functional enterprise teams
Strong analytical skills with the ability to make data-driven recommendations
Strong communication, organization, and stakeholder coordination skills
Ability to balance independent execution with collaboration and process alignment
Company
Leidos
Leidos is a Fortune 500® innovation company rapidly addressing the world’s most vexing challenges in national security and health.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-02-20Post Ipo Debt
2013-09-17IPO
Leadership Team
James Carlini
Chief Technology Officer
Theodore Tanner
Chief Technology Officer
Recent News
MarketScreener
2025-12-16
2025-12-16
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