VIIA · 12 hours ago
Head of Performance Creative
United States
Full-time
Remote
Director/Executive
7+ years expVIIA is one of the fastest-growing brands in the DTC wellness space, crafting elevated products designed to enhance everyday life. They are seeking a Head of Performance Creative to lead their performance creative strategy and manage a growing creative team, focusing on impactful ads across various platforms.
Health Wellness & Fitness
Responsibilities
Lead all performance creative strategy for paid social (Meta, TikTok, Snapchat, YouTube, AppLovin)
Concept, script, storyboard, and oversee production of high-impact ads
Build and manage a growing creative team (UGC creators, designers, editors, freelancers)
Experiment with formats, hooks, angles, and narrative structures to drive lower CPA & higher LTV
You’ll work directly alongside the Head of Acquisition and leadership team
Build iterative testing frameworks and feedback loops with Growth + Ecomm
Develop cohesive creative systems across ads, landing pages, PDP visuals & email
Maintain VIIA’s creative identity while pushing boundaries and innovating constantly
Stay ahead of platform trends, competitive landscape, and what’s converting right now
Qualification
Required
7+ years experience in DTC creative (wellness, beauty, supplements, or CPG strongly preferred)
Expert in paid social creative, UGC direction, ad scripting, video editing oversight, static design, and creative testing frameworks
Experienced in building and leading high-output creative teams (designers, editors, UGC creators, freelancers, etc.)
A curious experimenter who learns fast, moves fast, and iterates even faster
A self-starter who loves the chaos, speed, and fun of a small but mighty startup
Comfortable rolling up your sleeves and making things happen
Someone who brings good energy, big ideas, and a genuine love for creativity
Passionate about wellness, aesthetics, culture, and building brand worlds that people want to be part of
Benefits
Performance-Based Bonuses
Flexible Work Environment
Professional Growth
Comprehensive Benefits
401k
Full health insurance with dental and vision
PTO
Free product
In person events
Company
VIIA
We are on a mission to help people enhance their everyday lives through the use of federally legal cannabis.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Max Mckendry
CEO & Founder
Company data provided by crunchbase