Iron Mountain · 2 days ago
Head of Marketing Performance
United States
Full-time
Remote
Director/Executive
7+ years expIron Mountain is a leader in records and information management, seeking a high-caliber Fractional CMO to architect and execute a marketing strategy focused on B2C growth. The role involves directing performance marketing, optimizing customer acquisition channels, and ensuring profitable revenue growth through data-driven decision-making.
Big DataCloud StorageDigital SignageInformation ServicesSecuritySoftware
Responsibilities
Direct the strategy for paid social, search, and programmatic channels
Identify and launch 'non-digital' or non-traditional acquisition channels (e.g., direct mail, out-of-home, community partnerships, or experiential marketing) to diversify the mix and lower blended Customer Acquisition Cost (CAC)
Drive organic growth by implementing advanced search and AI optimization strategies, ensuring content is discoverable and authoritative across traditional search engines and emerging AI-driven discovery platforms
Develop and execute a comprehensive content strategy that aligns high-quality storytelling with AIO principles, optimizing technical structure and semantic relevance to maximize visibility in AI chat interfaces and LLM responses
Audit and refine the end-to-end customer journey—from the first touchpoint to the 'Buy' button—to maximize conversion rate optimization (CRO) and average order value (AOV)
Achieve revenue growth (reservation targets) by 25% in 1H
Own the relationship between LTV (Lifetime Value) and CAC. Ensure the business is scaling profitably, not just chasing top-line revenue
Move beyond Last-Click attribution to build a sophisticated understanding of how various channels (digital and offline) assist in the conversion path
Work with creative teams to ensure brand messaging is consistent while being ruthlessly optimized for performance and click-through rates
Refine our value proposition and create messaging that positions us to win in a crowded B2C landscape
Qualification
Required
7+ Years in B2C E-commerce: You have sat in a leadership seat for an e-commerce brand that has scaled significantly ($10M+ ARR preferred)
The 'Builder' Mentality: You have a history of building performance marketing systems from scratch, not just managing large legacy agencies
Multi-Channel Expertise: Proven experience using both digital (Meta, Google, TikTok) and non-digital channels to drive measurable ROI
Analytical Rigor: You are 'dangerous' with data. You can translate complex data into actionable pivots for the leadership team
Fractional Experience: Familiarity with the fractional model—the ability to provide high-level strategic direction while staying efficient and focused on high-impact wins
Company
Iron Mountain
Iron Mountain offers storage, asset lifecycle management and information management services to companies.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.77B2025-09-05Post Ipo Debt· $1.41B
2024-12-03Post Ipo Debt· $1.2B
2023-05-10Post Ipo Debt· $1B
Leadership Team
Marc Duale
Senior Advisor to the President and CEO
William Meaney
CEO
Recent News
2026-01-23
2026-01-16
Hindu Business Line
2025-12-16
Company data provided by crunchbase