Fay Nutrition · 11 hours ago
Creative Strategist
New York, NY
Full-time
Onsite
Senior Level
5+ years expFay Nutrition is on a mission to transform preventative healthcare through AI-powered infrastructure. They are seeking a Creative Strategist to lead advertising and marketing efforts, collaborating with various teams to develop innovative campaign concepts and optimize creative strategies for digital ad platforms.
Health CareSoftwareWellness
Responsibilities
Serve as the creative leader at the crossroads of performance marketing and creative strategy
Lead the conception process to devise innovative campaign concepts and strategies. Transform ideas into detailed creative briefs for our internal/external creative teams to articulate creative visions effectively for ad execution
Develop and own a comprehensive testing roadmap for new creative concepts, ensuring a continuous cycle of innovation
Collaborate with the performance and creative team to test, iterate, optimize, and scale winning campaign creatives and messaging
Provide clear direction for copy, wireframing landing pages, working with creator/UGC talent, and managing video editors
Monitor and analyze ad platform data, market insights, overall performance of creative content, and the competitor landscape to derive insights and guide the development of new briefs and angles for each product
Keep abreast of industry trends, social media platform updates, and best practices and identify core opportunities for future performance marketing campaigns
Play a quarterback role in project managing and collaborating with cross-functional teams. Work closely with brand, design, and media planning teams to ensure timely and seamless campaign execution
Qualification
Required
5+ years of experience working in a creative strategy or performance marketing role
Strong idea generation and creative problem-solving skills
Strong knowledge of the creative production process, briefing, and ad creation
Strong copywriter and can write effective, consumer-centric copy
Strong analytical skills, with familiarity of performance metrics and performance funnels across platforms
Applicants should have a drive to understand 'What makes a winning ad?'
Company
Fay Nutrition
Fay is an all-in-one superintelligence preventative care platform helping people live better lives.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$75MKey Investors
Goldman SachsForerunnerGeneral Catalyst
2025-02-04Series B· $50M
2024-05-15Series A· $20M
2023-01-01Seed· $5M
Recent News
General Catalyst
2025-12-29
2025-11-25
2025-09-17
Company data provided by crunchbase