Purdue for Life Foundation · 2 days ago
Digital Campaigns Project Specialist
West Lafayette, IN
Full-time
Hybrid
Entry, Mid Level
2+ years expPurdue for Life Foundation is dedicated to empowering Purdue University alumni and fostering lifelong connections to the institution. The Digital Campaigns Project Specialist supports the execution of digital campaigns across email marketing and digital fundraising platforms, working within established strategies to deliver high-quality campaigns and collaborating closely with internal partners.
AssociationEducationNon Profit
Responsibilities
Support the execution of email campaigns by translating campaign goals and creative briefs into accurate and effective email campaigns within Marketing Cloud
Coordinate campaign timelines, QA processes, and deployment schedules in collaboration with the Sr. Director, Digital Campaigns and cross-functional partners
Assist with audience segmentation, testing, and deployment following established standards and best practices
Monitor and report on key performance metrics (open rates, click-through rates, conversions) and share insights to inform future campaign improvements
Support the use of email testing tools (e.g., Litmus) to ensure accessibility, rendering accuracy, and quality control
Maintain clear and proactive communication with partners regarding timelines, expectations, and post-campaign results
Support the setup and execution of crowdfunding campaigns and online auctions under established processes and guidance
Monitor campaign performance and compile reports on participation, revenue, and engagement metrics
Assist campus partners and internal teams with platform use, campaign setup, and troubleshooting to ensure accurate and timely launches. Stay informed on platform updates and new features and escalate opportunities or issues to senior team members
Help maintain documentation, templates, and resources that support consistent and effective platform use. Participate in training sessions and assist with onboarding or support materials for internal and external users
Qualification
Required
Experience with Salesforce Marketing Cloud, crowdfunding platforms, online auctions, and other digital fundraising tools
Strong project management and organizational skills with the ability to manage multiple tasks and timelines
Knowledge of digital fundraising, donor engagement, email marketing best practices, and audience segmentation
Ability to analyze campaign data and summarize insights for team review
Familiarity with email QA and testing tools such as Litmus and basic HTML/CSS for email
Excellent communication, problem-solving, and cross-functional collaboration skills
Willingness and ability to learn new systems, tools, and processes in a changing digital environment
Ability to work on site in West Lafayette, Indiana up to 3 days per week
2 years minimum experience in digital marketing, content, consumer marketing, advertising, or related field
Preferred
Bachelor's degree preferred; an equivalent combination of education, training, and relevant experience may be considered
Benefits
10 paid holidays per year.
Accrue up to 22 vacation days a year.
Traditional pre-tax 403(b) and Roth retirement plans available.
10% employer contribution to your retirement plan and immediate vesting.
Health Savings Account- earn up to $700 annually towards medical expenses.
Employer funded Preventative Dental and Vision insurance.
Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.
Company
Purdue for Life Foundation
Purdue for Life Foundation fosters alumni engagement, philanthropy, events, and career resources for the Purdue community.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dan Bolsen
Executive Director of Development & Chief Development Officer
Ernie Avellana
Chief Development Officer (CDO) at the Purdue Polytechnic Institute
Recent News
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