vineyard vines · 12 hours ago
Manager, Sponsorships and Events
Stamford, CT
Full-time
Onsite
Mid Level
4+ years expvineyard vines is a highly successful American clothing and accessory retailer, and they are seeking a Manager, Sponsorships and Events to coordinate all event operations and logistics. This role will partner closely with the Senior Director of Brand Marketing to provide strategic direction and ensure seamless execution of events and activations.
ApparelFashionRetailWeb Design
Responsibilities
Maintain ongoing review and understanding of sponsorship and partnership contracts, including rights, deliverables, and activation opportunities in partnership with Legal
Develop comprehensive activation timelines to ensure full and timely execution of partnership obligations
Manage all product, marketing, and experiential deliverables tied to sponsorship agreements
Oversee partner approvals and collaborate with rights holders to ensure alignment with brand and contractual requirements
Partner with Brand Marketing and cross-functional leaders to define strategic objectives for sponsorships and brand activations
Translate corporate goals into compelling, results-driven activation strategies and executional roadmaps
Establish measurable goals, capture key insights, and document learnings to inform future programs
Proactively recommend new activation concepts, strategies, and enhancements to the team
Serve as the primary point person for events and activations, both internally and externally Oversee the execution of marketing strategies for each event to ensure full delivery against plan
Lead the creation of event marketing materials, signage, and on-site brand assets in partnership with Creative Services
Coordinate all on-site logistics, site plans, staffing, and schedules to ensure seamless execution
Manage post-event wrap-up, including recaps, analysis, insights, and reporting
Build and manage robust event and activation project plans, timelines, and tools
Oversee multiple concurrent workstreams from development through execution
Communicate project status, milestones, risks, and successes to the Director and broader team
Collaborate cross-functionally with Marketing, Public Relations, Social Media, Retail, Direct, Wholesale, and Creative teams
Identify, source, brief, and manage vendors and suppliers, including event production, promotional products, mobile tours, and experiential partners
Lead daily communication with external vendors to ensure timelines, budgets, and quality standards are met Support RFP processes, competitive bidding, and vendor evaluations
Review, evaluate, and negotiate basic vendor contracts in partnership with leadership
Partner with Retail Marketing to support turnkey retail event and activation programs
Oversee the Coordinator’s management of the Brand Ambassador (Whale Rep) program
Support staffing, scheduling, training alignment, and on-the-ground execution
Obtain competitive quotes and prepare proposed program budgets for Director approval
Track and manage activation and event-related expenses
Oversee promotional inventory management, including storage, upkeep, and fulfillment through the company warehouse
Demonstrate leadership by assigning tasks, managing deadlines, and ensuring timely, accurate execution
Manage staff and coordinators on a project-by-project basis
Keep internal teams informed of key developments and decisions
May be asked to perform ad hoc projects and tasks as needed
Qualification
Required
Bachelor's degree required; Marketing, Communications, or related field preferred
4+ years of experience in sponsorships, events, experiential marketing, or a related field, agency experience preferred
Strong understanding of brand marketing, partnerships, and event execution
Proven project management, organizational, and time-management skills
Strong written and verbal communication skills; able to present to small groups and contribute to presentations and POVs
Ability to manage multiple priorities under tight deadlines in a fast-paced environment
Experience working cross-functionally and managing external vendors
Self-motivated with strong attention to detail and follow-through
Willingness to travel extensively; role requires 30-40% travel
Preferred
Knowledge of vineyard vines brand, business, and product line preferred
Agency experience preferred
Benefits
Generous employee discount
Competitive salary package
401-K
Commuter benefits
Paid-family leave
Health savings
Flex spending accounts
Life & disability insurance
Onsite gym
Financial wellness programs
2 summer Fridays
Competitive vacation policy
Holiday calendar
Company
vineyard vines
Vineyard vines is a privately held, American clothing and accessory retailer.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ian Murray
Co-Founder & CEO
Adam Fewster
Manager of Partner Relations & Sales
Recent News
Sports Business Journal
2025-11-01
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