Hancock Whitney · 4 hours ago
Senior Marketing Manager
Gulfport Building at Hancock Whitney Plaza - Gulfport, MS
Full-time
Onsite
Senior Level
7+ years expHancock Whitney is a financial services company seeking a Senior Marketing Manager to plan and manage marketing programs aimed at achieving revenue growth goals. The role involves creating campaign briefs, developing marketing plans, and coordinating with internal and external resources to execute effective marketing campaigns.
BankingFinancial Services
Responsibilities
Based on strategic guidance from the Director or Manager, Segment Marketing, senior marketing managers create campaign or program briefs to define specific outcomes and activities necessary to achieve those outcomes
Develops in depth understanding of features and benefits of financial products offered to the segment
Contributes to the definition and refinement of client segment positioning strategies
Contributes input and ideas to help achieve segment marketing goals and program ROI
Helps define and update marketing plans for specific marketing channels under the direction of the Director or Manager, Segment Marketing
Generates ideas for future improvement based on discussion with stakeholders and results from previous campaign tracking
Ensures that marketing programs adhere to brand standards and contribute to building brand equity in addition to short term sales
Coordinates with appropriate internal and external centers of excellence to execute campaigns and programs including: Current external agencies include creative, media buying, digital design, direct marketing, and boutique providers. Current and planned internal resources include client analytics, market research, corporate communications, community engagement, digital channel, branded content creation, merchandising, and marketing automation
Creates content as directed including but not limited to articles, blog posts, emails, letters, presentations, etc
Uses internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI. Based on results and discussion with the Director or Manager, Segment Marketing contributes ideas and recommendations for future planning
Contributes to building recommendations to adjust resources and goals based on quantitative understanding of impact and learning from campaigns
Builds relationships across the company to maintain and enhance high standards of internal reputation
Actively seeks to learn about new trends and opportunities in order to build a knowledge base to prepare for future thought leadership
Follows established department policies, procedures, and workflow practices
Serves as a first line of defense in implementing appropriate risk controls
Carries out supervisory responsibilities in accordance with the organization's policies, procedures and applicable laws; Provides guidance and oversight to and is responsible for the coordination and evaluation of the assigned team. Responsibilities may include interviewing, hiring and training associates; planning, assigning and directing work; performance management; associate compensation; approving expense reports; addressing concerns and resolving problems
Qualification
Required
Bachelor's degree in Business, Marketing, Finance or a related discipline (or equivalent); other degrees considered if the candidate has strongly demonstrated marketing or sales results
7+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing, etc
Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required
Experience working for or with a publicly-traded company
Quantified results from marketing programs and campaigns created and managed
Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel
Demonstrated interest in building a knowledgebase and active curiosity about what drives customer and business value
Personal or professional experience in emerging marketing disciplines like 'growth hacking,' inbound marketing, social media, etc. are encouraged but not required of candidates
Ability to travel if required to perform the essential job functions
Ability to work under stress and meet deadlines
Ability to operate related equipment to perform the essential job functions
Ability to read and interpret a document if required to perform the essential job functions
Ability to lift/move/carry approximately 10 pounds if required to perform the essential job functions
Company
Hancock Whitney
Hancock Whitney is offers a wide array of banking and financial services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Achary
CFO
Shane Loper
Chief Operating Officer
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