vineyard vines · 18 hours ago
Senior Manager, Brand Marketing
Stamford, CT
Full-time
Hybrid
Senior Level
5+ years expvineyard vines is a successful American clothing and accessory retailer founded in 1998. The Senior Manager of Brand Marketing is responsible for leading the strategy and execution of integrated brand campaigns, collaborating with various teams to create meaningful connections with customers and ensure consistent brand presence across all channels.
ApparelFashionRetailWeb Design
Responsibilities
Lead the end-to-end strategy and execution of seasonal brand campaigns, from initial brief through launch, applying a strong understanding of omni-channel marketing across all relevant channels
Own the strategic briefing process in partnership with cross-functional stakeholders and creative agency partners, ensuring clarity, alignment, and a strong creative foundation
Develop and manage integrated rollout calendars that align messaging, asset delivery, and go-to-market timing across channels
Establish clear, effective ways of working with external agencies, defining processes for creative development, execution, and cross-functional collaboration
Collaborate with Brand and Creative Marketing partners to ideate and deliver engaging activations that bring seasonal and product stories to life while driving customer retention, acquisition, and brand heat
Develop leadership-ready presentations that clearly articulate activation concepts, execution plans, and expected impact against business and product priorities
Partner with the Social team to align campaign storytelling, talent strategy, and content phasing across social platforms
Ensure influencer and social content is seamlessly integrated into broader brand campaigns, delivering cohesive storytelling across channels
Partner with the Senior Director, Brand Marketing to act as a connective lead across cross-functional teams, ensuring aligned strategy and flawless execution
Build and present compelling narratives to senior and executive leadership, communicating campaign strategy, creative direction, and performance outcomes
Partner with Analytics and key business leads to assess campaign effectiveness using performance data and brand health tracking Define and refine KPIs to measure brand impact and commercial results Independently manage campaign budgets when applicable, including allocation, optimization, and performance reporting, ensuring alignment with business priorities
Qualification
Required
5+ years of experience in Brand Marketing, ideally in a retail or CPG environment
A seasoned brand marketer with a proven track record of leading integrated campaigns and cross-functional teams
Deeply passionate about product storytelling, customer experience, and cultural relevance
A strategic thinker who can connect the dots between data, insights, and creative execution
Adept at influencing across functions and levels with strong communication and leadership skills
Highly organized, detail-oriented, and comfortable managing multiple complex projects simultaneously
Experienced in managing budgets and making independent decisions that drive business impact
Skilled in using marketing tools and platforms to drive efficiency and collaboration
Benefits
Generous employee discount
Competitive salary package
401-K
Commuter benefits
Paid-family leave
Health savings
Flex spending accounts
Life & disability insurance
Onsite gym
Financial wellness programs
2 summer Fridays
Competitive vacation policy
Holiday calendar
Company
vineyard vines
Vineyard vines is a privately held, American clothing and accessory retailer.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ian Murray
Co-Founder & CEO
Adam Fewster
Manager of Partner Relations & Sales
Recent News
Sports Business Journal
2025-11-01
Company data provided by crunchbase