Texas Woman's University · 8 hours ago
Assistant Director, Marketing Events & Outreach (12266)
Denton, TX
Full-time
Onsite
Mid Level
3+ years expTexas Woman's University is seeking an Assistant Director for Marketing, Events, and Outreach to support the Executive Dean and enhance the visibility of the Merrilee Alexander Kick College of Business & Entrepreneurship. The role involves coordinating various events, overseeing marketing efforts, and managing social media while supervising student workers.
Higher Education
Hiring Manager
Lisa D. Taylor, SPHR
Responsibilities
Assists the Executive Dean in the development and implementation of the Merrilee Alexander Kick (MAK) College of Business & Entrepreneurship (MAK College) comprehensive Marketing Plan
Helps organize and coordinate events (e.g. Best in Business Awards, Meet the Firms, Career Expo, Dress for Success, Etiquette Dinner, Pitch Competitions, Branding for Success, Commencement, Beta Gamma Sigma Honors Society Induction and Tapping, Dialogue with the Dean, MAK Mentor Walk) for the MAK College in Denton, Dallas and Houston
Helps organize and coordinate alumni, community, networking events for the College of Business in Denton, Dallas and Houston
Help organize MAK College Faculty and Staff events, retreats, monthly celebrations and lunches and other celebratory events
Coordinate the Dean’s Student Advisory Board and liaise with DSAB to organize professional development events such as Dress for Success and Etiquette Dinner
Communicates MAK College’s points of pride, strategic goals, and accomplishments to relevant stakeholders through the website and highlights them regularly on social media
Works on publishing and disseminating the MAK College External Newsletter (MAK Business Buzz) quarterly in collaboration with University Marketing and Communications
Works on finalizing and publishing the Executive Dean’s internal newsletter (MAK Insider Buzz) to the MAK College faculty, staff and adjuncts
Develops and maintains website updates in collaboration with University Marketing and Communications
Oversees all social media and digital marketing for the MAK College in collaboration with the University Marketing and Communications
Creates marketing and promotional material for events
Participates in strategic planning activities in the MAK College
Supports the Executive Dean in marketing, events, outreach and networking activities
Supports the Assistant to the Executive Dean and Manager of Operations in MAK College meetings, Dean’s Leadership Circle meetings and other activities
Updates marketing, events and outreach plans regularly
Qualification
Required
Bachelor's degree required
Regular and reliable attendance at the University during regular scheduled days and work hours is an essential function of this position
Excellent oral and written communications skills, including the ability to write persuasive copy in a voice that resonates with target markets
Knowledge of higher education marketplace including demographic and sociographic trends
Demonstrated ability to build brand equity among targeted stakeholder
Ability to develop and manage the implementation of strategic marketing plans
Knowledge of social media marketing, including the optimization of platforms, tools, and trends that increase engagement and brand awareness
Knowledge of professional academic advising and student initiatives
Strong interpersonal skills
Ability to develop and maintain databases, reports and processes
Ability to plan, direct, and evaluate operations and procedures
Ability to build teams and ability to plan and deliver oral presentations
Ability to establish and maintain effective work relationships with students, faculty, staff, and the public
Ability to plan and allocate workload accordingly
Ability to provide ongoing training and supervision as needed for the Academic Programs
Ability to prioritize related to college missions and goals
Ability to use a personal computer and other office equipment, including related university software and email
Preferred
Three years of experience in marketing, sales and/or event planning preferred
Skill in using digital marketing platforms is desired
Design skills and experience with using design software like Canva and Adobe Creative software is a plus
Knowledge in the use of CRM systems such as Constant Contact/EMMA is a plus
Company
Texas Woman's University
Educating women since 1901. Co-ed since 1994. At Texas Woman's University, we are pioneers in healthcare, business, education & liberal arts.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Chad E. Smith
Co-Founder, Texas Woman's University Future Classroom Lab (TWUFCL)
Beth Yelverton Whitley
Director of Honors Student Success and Partnerships, Honors Programs
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