Lyft · 17 hours ago
Head of Content, Social
New York, NY
Full-time
Hybrid
Senior Level
$132K/yr - $165K/yr
7+ years expLyft is a company dedicated to serving and connecting people, and they are looking for a strategic and creative Head of Content to define the long-term vision for Lyft’s social presence across platforms. This role involves shaping Lyft's cultural presence, building a cohesive content strategy, and collaborating with various teams to ensure alignment with brand and marketing priorities.
AppsMobile AppsRide SharingSoftwareTaxi ServiceTransportation
Responsibilities
Creative Lead across Social channels—defines and evolves our long-term content and creative strategy across all social platforms
Manages LinkedIn, X, TikTok, Instagram, and Threads content output
Ideates and executes content while overseeing Social Creator and Community Manager
Ensures social content aligns with Lyft’s broader brand, product, and marketing priorities
Establishes creative standards, editorial direction, and success metrics for social content
Works in close partnership with the Social Creator to provide strategic guidance, feedback, and creative alignment
Reviews social content through a strategic lens to ensure quality, consistency, and platform-native execution
Guides experimentation across platforms, formats, and emerging channels
Oversees social-first production strategy, resourcing, and prioritization without owning daily execution
Serves as a creative partner in cross-functional conversations with Brand, Product, Marketing, Comms, Legal, and Partnerships
Translates complex initiatives and launches into clear social content frameworks
Helps steward a consistent voice, tone, and visual identity across all social channels
Uses performance insights to inform long-term strategy and creative evolution
Builds scalable systems and workflows that enable the social team to move quickly and effectively
Leads creative collaboration with external partners, agencies, and creators
Maintains deep, on-the-ground understanding of platform culture while staying focused on big-picture content leadership
Qualification
Required
7+ years of related experience in social media marketing, community management, or digital/content marketing
Excellent writing and operational skills (design and video editing skills a plus!)
Strong interest in social media trends and creating conversation and content that engages, inspires, and spreads widely
Skilled with measurement
Proven ability to self-start, proactively build cross functional relationships, and manage your own projects/ time
Solid interpersonal skills and enthusiasm for engaging with our social media communities
Ability to collaborate and work effectively with various teams and functions within Lyft
Strong project management skills
Strong creative and design background with a high-level editorial point of view
Deep understanding of social platforms paired with strategic, business-minded thinking
Benefits
Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan with company match to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Monthly Lyft credits and complimentary Lyft Pink membership
Company
Lyft
Lyft is a leading ride-hailing service offering car rentals, bike, and scooter-sharing through its mobile app for convenient transportation.
5001-10000 employees
H1B Sponsorship
Lyft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (137)
2024 (100)
2023 (132)
2022 (287)
2021 (266)
2020 (281)
Funding
Current Stage
Public CompanyTotal Funding
$5.76BKey Investors
FidelityMagna InternationalCapitalG
2025-09-03Post Ipo Debt· $450M
2024-02-21Post Ipo Debt· $400M
2021-02-01Post Ipo Equity
Leadership Team
David Risher
Chief Executive Officer
Erin Brewer
Chief Financial Officer
Recent News
2026-01-22
2026-01-22
2026-01-22
Company data provided by crunchbase