AT&T · 4 hours ago
Senior Product Marketing Manager
Dallas, TX
Full-time
Onsite
Senior Level
$144K/yr - $216K/yr
5+ years expAT&T is redefining the future of connectivity, and they are seeking a strategic, customer-first product marketer. The Lead Product Marketing Manager will lead the full 360° marketing execution for the Network Security Portfolio and AT&T Dedicated Internet, focusing on go-to-market strategy and execution.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Hiring Manager
Michele Stewart, CIR
Responsibilities
Lead full 360° marketing execution and be our team’s expert for Network Security and AT&T Dedicated Internet, driving comprehensive marketing plans to drive product success
Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, and more) to ensure seamless execution across all channels
Partner closely with the Network Security and Internet product teams to ensure a strong understanding of AT&T solutions and tightly align with priorities and roadmap
Build Go-to-Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impact
Manage account-based marketing program
Leverage data-driven insights and customer research to inform positioning and optimize campaigns
Champion the customer—ensuring every initiative puts the customer experience and value first
Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
Monitor performance, analyze results, monitor external market conditions, and continuously iterate to optimize product positioning
Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space
Lead cross-functional teams to achieve marketing deliverables and present strategic insights to leadership
Provide ongoing product management to achieve financial objectives, including revenue, sales volumes, and profitability
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in product marketing, preferably in the cybersecurity sector, technology, and/or telecommunications
Strong understanding of cybersecurity and internet connectivity solutions
Excellent writing, editing, and presentation skills
Proven ability to develop and execute marketing strategies
Experience managing account-based marketing campaigns
Experience with market research and competitive analysis
Expertise in marketing brief writing, strategic planning, and execution
Proficiency in navigating large, complex organizational structures and collaborating with diverse internal and external partners
Exceptional written, verbal, and visual communication skills, capable of engaging with peer teams and leadership at all levels
A proven track record of achieving product performance and market share objectives
Strong project management and organizational skills
Ability to work independently and collaboratively in a fast-paced environment
Familiarity with digital marketing tools and CRM systems
Preferred
Knowledge of AT&T products and services is a plus
Experience with Adobe WorkFront is a plus
Agency experience is a plus
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
Chief Technology Officer
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
24-7 Press Release Newswire
2026-01-24
Mobile World Live
2026-01-24
PCMag.com - Technology Product Reviews, News, Prices & Tips
2026-01-23
Company data provided by crunchbase