Claire's · 7 hours ago
Head of Growth
Chicago, IL
Full-time
Hybrid
Director/Executive
8+ years expClaire's is a consumer-facing brand seeking a Director of Growth Marketing to own and scale their digital growth ecosystem. This role focuses on developing growth strategies, overseeing CRM and lifecycle marketing, and leading analytics and insights to drive revenue and customer engagement.
E-CommerceFashionJewelryLifestyleRetail
Hiring Manager
Lisa Spurge
Responsibilities
Define and lead Claire’s digital growth strategy across acquisition, retention, and reactivation
Own performance against revenue, ROAS, CAC, LTV, and retention KPIs
ABT: Always be testing new segments, new creative hooks and smart optimizations that will deliver growth
Lead marketing technology requests and requirements for future Growth capability needs, stemming from opportunities identified through rigorous understanding of customer journey and current points of friction
Optimize and supercharge Claire’s CRM and lifecycle marketing engine
Own email and SMS messaging strategies, including segmentation, automation, and personalization
Develop customer journeys across acquisition, onboarding, retention, and re-engagement
Leverage data and analytics skills to deeply understand incrementality of communications and campaigns. Create reporting structure to communicate campaign success as it relates to incremental behavior, incremental revenue, and ROI of spend
Recommend segmentation, targeting, lifetime value, and personalization tactics to improve response & conversion and maximize marketing ROI
Accountable for customer file growth through strategic planning and execution while measuring effectiveness of campaigns, seeking areas of improvement and innovative thinking
Partner with data and technology teams to implement best-in-class CRM tools and CDP capabilities
Develop learning agenda to influence personalization testing in-line with overarching CRM strategy and company priorities
Oversee all paid media channels, including paid search, paid social, display, affiliates, and emerging platforms alongside agency partners and in-house team
Lead the evolution of Claire’s loyalty program, with a focus on engagement, frequency, and lifetime value
Design loyalty mechanics that resonate with younger customers while driving measurable business impact
Integrate loyalty deeply into paid media, CRM, and onsite experiences
Accountable for loyalty KPIs & file growth through strategic planning and execution while measuring effectiveness of campaigns, seeking areas of improvement and innovative thinking
Define the growth analytics foundation, including dashboards, cohort analysis, and performance reporting
Translate data into actionable insights for executive leadership
Champion a culture of experimentation, measurement, and accountability
Build and lead a high-performing growth organization, including paid media, CRM, and analytics
Hire, mentor, and develop talent in a lean, high-impact environment
Model a 'can-do' attitude by demonstrating willingness to get into the weeds and get the work done while the foundation is built
Establish operating processes, agency models, and internal workflows suitable for a scaling business
Qualification
Required
8–10+ years of experience in digital growth, performance marketing, or lifecycle marketing. Preferably in a digital direct-to-consumer brand, with at least 3 years in a leadership role managing CRM programs E2E with proven growth track record
Proven success scaling growth at a retail or consumer brand
Strong quantitative background, with the ability to analyze data and solve complex problems to unlock CLTV
Deep expertise in paid media, CRM, and loyalty programs
Entrepreneurial - self starter and can work independently with minimal oversight
Experience building teams, tools, and processes from early or transitional stages
Proven expertise in financial acumen with strong data analytics skills to assess the programs KPIs, forecast expected outcomes and partner with Finance on budgeting and profitability
Comfort navigating large company environment
Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set
Preferred
Brick and mortar retail experience preferred
A love of Gen A fashion & beauty trends, topics and interests to bring to life our brand in her inbox in partnership with our Brand Marketing partners
Company
Claire's
Claire's is an online store that offers a collection of fashion jewelry and accessories for young women and teens.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-09-18Acquired
Leadership Team
Ryan Vero
CEO & Board Member
Amanda Stubenrauch, SPHR, Psy.D
VP, HR Business Partner North America & Global Functions
Recent News
2026-01-08
Markets | Mail Online
2026-01-07
Company data provided by crunchbase