Sphere Entertainment Co. · 22 hours ago
Director Sales Brand Experience
Sphere Entertainment Co. is a premier live entertainment and media company seeking a Director of Brand Experience, Sales. This role is primarily responsible for driving revenue by expanding the brand experience and private event segment, focusing on maintaining relationships with high-profile clients and ensuring successful event sales execution.
ConcertsEventsMedia and Entertainment
Responsibilities
Develop and implement comprehensive sales strategies, primarily focused on full & partial venue bookings, as well as high-value private experiences, to achieve and exceed revenue goals and maximize profitability
Partner with Senior Leadership, Marketing, and Brand teams to develop the strategic plan and materials necessary to penetrate target markets
Collaborate with leadership to develop and execute strategic outbound sales initiatives and prospect new leads from key target markets and industries to maximize revenue for the event sales channel
Analyze, interpret, and report on business development activities, sales performance, and market conditions. Provide regular updates to senior management on progress towards goals and strategic initiatives
Source and qualify a robust pipeline of high-value prospects, focusing on Fortune 500 enterprises and key decision-makers across the corporate, convention, and luxury MICE (Meetings, Incentives, Conferences, and Exhibitions) segments
Leverage a consultative approach to cultivate and nurture senior-level relationships, including but not limited to presentations, hosting prospective clients, one-on-one dinners/lunches, networking events, conducting site tours and offsite meetings
Serve as the primary point of contact for booking opportunities, ensuring exceptional service and client satisfaction
Field incoming leads, responding in a timely manner to secure and increase incoming revenue opportunities
Oversee the entire sales process, from lead generation and prospecting to contract negotiation and closing deals
Create customized proposals for each client to showcase Sphere’s unique event spaces and demonstrate understanding of clients’ vision, expectations, and desired outcome for their event
Lead contract negotiations for brand event contracts. Collaborate with finance and legal teams to review and finalize contracts, ensuring compliance with company policies
Identify upselling and cross selling opportunities to maximize revenue from new and repeat clients
Maintain and manage detailed engagement and pipeline records and metrics covering all sales activity within CRM system (e.g., Salesforce)
Ensure meticulous documentation of all event details, including the creation of comprehensive Banquet Event Orders (BEOs) and final event documents within the event and catering management system
Act as the client advocate and central liaison across all cross-functional departments, including sales, marketing, service, product development, Sphere Studios, global partnerships, sponsorships, and venue operations and production teams
Contribute to a collaborative and innovative team culture, serving as a mentor and resource to event colleagues
Ensure seamless event execution by clearly communicating client requirements, adhering to all transition Standard Operating Procedures (SOPs), and acting as the final point of internal authorization for the Event Services team
Qualification
Required
A strong track record of achieving growth targets, including a minimum of 5-7 years directly in high-profile event sales, convention sales, or luxury hospitality/entertainment
Demonstrated success working with Fortune 500 corporations and high-profile clientele is required
Demonstrated success in identifying and securing new business opportunities and partnerships
Excellent relationship-building, communication, and negotiation skills
Strategic thinker with the ability to develop and execute effective business development plans
A demonstrated network of deep local and national industry contacts that can immediately translate into qualified business opportunities for the venue
Extremely resourceful and creative in nature; self-starter mentality
Ability to work independently and as part of a team
Strong analytical skills with the ability to interpret market data and sales metrics
High level of professionalism and commitment to client satisfaction
Bachelor's degree in business administration, marketing, sales, or a related field (advanced degrees or certifications are a plus)
Works primarily in an office environment but upon request will be expected to attend shows/events, entertain clients and facilitate site visits on evenings, weekends, and holidays
Reliable transportation for off-property events, sales calls, meetings etc
The ability to travel domestically and internationally, as needed, to meet with clients, attend industry events, and explore new business opportunities
Benefits
Upskilling employees’ talents and strengths
Robust set of tools and resources to help employees understand their interests and purpose
Growth and longevity for our employees are top priorities
Company
Sphere Entertainment Co.
Sphere Entertainment Co. is a premier live entertainment and media company.
Funding
Current Stage
Public CompanyTotal Funding
$225MKey Investors
Point72
2024-06-25Post Ipo Equity
2023-12-05Post Ipo Debt· $225M
2020-04-09IPO
Leadership Team
Recent News
Springfield Business Journal
2026-01-22
2026-01-22
Maryland Daily Record
2026-01-22
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