UNICEF USA · 17 hours ago
Director, Marketing Analytics & Strategy
United States
Full-time
Remote
Director/Executive
$102K/yr - $133K/yr
10+ years expUNICEF USA is committed to creating a more equitable world for children and is seeking a Director of Marketing Analytics & Strategy. This role will lead the marketing measurement strategy, ensuring effective measurement of campaigns and providing insights to guide decision-making.
Non Profit
No H1B
Responsibilities
Own and evolve the marketing measurement strategy across campaigns and initiatives, including full-funnel KPI definition, funnel alignment, and interpretive standards
Advance full-funnel analytics by connecting awareness, engagement, consideration, and conversion signals into coherent, decision-relevant insights
Synthesize quantitative and qualitative data into clear, executive-ready narratives that explain what happened, why it happened, and what actions should be taken
Serve as a strategic analytics advisor to senior Marketing and Communications stakeholders, guiding performance interpretation and measurement decisions
Establish consistent measurement planning and reporting approaches to reduce ad-hoc reporting and retrofitted KPIs
Lead governance of marketing-specific measurement standards, including UTM taxonomy, tagging conventions, and documentation, in partnership with the Technology Division
Conduct regular UTM data-quality audits and drive remediation of upstream tagging or data capture issues in coordination with technical partners
Lead implementation oversight and ongoing administration of the tool or platform used to create and manage UTMs
Define marketing-facing web analytics needs and success metrics (e.g., key GA4 KPIs and measurement questions), and oversee implementation and quality assurance in partnership with the appropriate technical owner
Serve as the primary MarComms point of contact to Enterprise Tech for cross-domain analytics requests, translating marketing-originated business questions that involve web and fundraising data into clear requirements, dependencies, and escalation paths
Manage and mentor the Assistant Director and Junior Marketing Data Analyst, providing prioritization, role clarity, and professional development
Partner with MarComms teams, Philanthropy, Enterprise Technology, and external agency partners across the organization to ensure measurement approaches scale consistently across initiatives and divisions
Collaborate with Enterprise Technology on enterprise analytics products (e.g., dashboards) to ensure alignment with marketing-facing definitions, while recognizing that enterprise canonical definitions remain owned by Enterprise Technology
Contribute to the continued maturation of the Marketing Analytics function by improving workflows, documentation, and cross-team alignment
All other duties and responsibilities, as assigned
Qualification
Required
Bachelor's degree required; advanced degree preferred
10+ years of experience in marketing analytics, measurement, or data-driven marketing strategy
Demonstrated experience designing and interpreting full-funnel measurement approaches
Strong understanding of web analytics, marketing data ecosystems, and measurement governance (e.g., GA4, tagging frameworks, BI tools), with the ability to partner credibly with technical teams
Proven ability to translate complex data into clear, actionable insights for both technical and non-technical audiences
Experience leading or mentoring analytics professionals in a collaborative, cross-functional environment
Strong consultative, communication, and stakeholder-management skills, with the ability to productively challenge assumptions and guide ambiguous conversations
Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship
Preferred
advanced degree preferred
Company
UNICEF USA
For eight decades, UNICEF USA has partnered with American corporations, faith-based and civil society organizations, individuals, philanthropic foundations and government agencies to deliver critical nutrition, health, education and lifesaving humanitarian aid for children.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$7MKey Investors
Conrad N. Hilton Foundation
2022-05-24Grant· $7M
Leadership Team
Michael J. Nyenhuis
President and CEO
Michael Chen
Chief Financial Officer
Recent News
2022-05-24
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