StepStone Group · 21 hours ago
Digital Media Strategist
StepStone Group is a leading digital recruitment platform that connects companies with the right talent. The Digital Media Strategist will support the execution and optimization of paid media campaigns across various channels to drive measurable hiring outcomes for clients.
BankingFinancial ServicesFinTechReal Estate InvestmentVenture Capital
Responsibilities
Set up, manage, and optimize paid media campaigns across SEM (Google, Bing), Social (Meta, LinkedIn), and display platforms
Contribute to a multi-million dollar owned and operated Appcast products
Assist in the development of audience segmentation and remarketing strategies based on campaign goals and best practices
Monitor performance metrics, prepare regular reports, and contribute insights to inform optimization recommendations
Collaborate with account leads to align campaigns with broader funnel strategies and client objectives. Make proactive recommendations to improve performance and digital marketing strategies
Support creative briefing, UTM tagging, and QA processes to ensure campaigns are launched accurately and on time
Partner with analytics and data teams to troubleshoot tracking issues and ensure campaign data integrity
Stay up to date on platform updates and emerging digital media trends; share learnings with the broader team
Contribute to internal process improvements and documentation as part of a growing media function
Qualification
Required
Strong analytical skills; comfortable working with data to drive decisions
Excellent time management, communication, and organizational skills
Proficiency in Excel and other reporting tools; experience with Looker, Tableau, or other BI platforms is a plus
Working knowledge of pixels, tags, and conversion tracking
Curious and proactive: always looking for opportunities to improve performance and learn something new
Detail-oriented: able to catch the small things that others might miss
Team player: comfortable taking directions, asking questions, and collaborating across disciplines
Strategic Digital marketing knowledge and knowledge on various digital marketing products across Meta, Google, Microsoft, and CTV
Results-driven: caring about the impact your work has on real business outcomes
Bachelor's degree in marketing, communications, business, or related field
2–4 years of experience executing digital marketing campaigns, ideally in a B2B or recruitment marketing environment
Familiarity with Google Ads, Bing Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics
Preferred
Experience in recruitment or HR technology is a plus but not required
Benefits
Competitive compensation
Comprehensive benefits
Company
StepStone Group
StepStone Group provides investors with customized portfolios that integrate primaries, secondaries, and co-investments.
H1B Sponsorship
StepStone Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (10)
2023 (9)
2022 (4)
2021 (6)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$205M2024-09-09Post Ipo Secondary· $205M
2020-09-16IPO
Recent News
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