LPL Financial · 18 hours ago
Marketing Manager
LPL Financial is a leading wealth management firm in the U.S. seeking a Marketing Manager with a digital marketing background to manage a marketing delivery team and drive demand for advisors' services. The role involves collaborating with advisors to develop tailored marketing strategies and monitoring key performance indicators to ensure success.
FinanceFinancial Services
Responsibilities
Report to the Assistant Vice President, Marketing Solutions-Delivery
Manage a team of several marketing professionals
Work closely with several LPL advisors and connect regularly to drive retention and advisor satisfaction
Assist with onboarding new LPL advisors to the digital marketing program
Coach your team to develop and implement a marketing strategy for each advisor that is tailored to their target market(s)
Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
Work cross-functionally with design and content teams, as well as compliance to ensure content, brand, and messaging are approved
Monitor ROI and KPIs for your team’s advisors, including email CTR, social media engagement, and website traffic
Collaborate with internal partners and leadership to drive improvements and support initiatives within Marketing Solutions
Work with LPL’s current tools to integrate into the overarching plan
Provide feedback and enhancements from the advisors
Qualification
Required
3-5 years' experience in marketing and digital marketing
1-3 years' experience with coaching, management or leading a team
Solid understanding of ecommerce, PPC, SEO & SEM
Solid knowledge of inbound marketing tools, and web management
Good understanding of digital marketing tools such as Google Analytics, Google Ads, & marketing technology
Excellent project management skills
Working knowledge of web design principles, best practices, and content management platforms
Ability to development and execute sales and marketing strategies
Excellent written and verbal communication skills
Preferred
Bachelor's degree in marketing, communication, or related field
Financial services experience a plus, not required
CRM experience preferred, not required
Benefits
401K matching
Health benefits
Employee stock options
Paid time off
Volunteer time off
And more
Company
LPL Financial
LPL Financial provides investment solutions and tools for independent financial advisors.
Funding
Current Stage
Public CompanyTotal Funding
$2.5B2025-03-31Post Ipo Equity· $1.5B
2024-06-03Post Ipo Debt· $1B
2010-11-18IPO
Recent News
2026-01-23
2026-01-23
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