Marketing Manager jobs in United States
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LPL Financial · 18 hours ago

Marketing Manager

LPL Financial is a leading wealth management firm in the U.S. seeking a Marketing Manager with a digital marketing background to manage a marketing delivery team and drive demand for advisors' services. The role involves collaborating with advisors to develop tailored marketing strategies and monitoring key performance indicators to ensure success.

FinanceFinancial Services

Responsibilities

Report to the Assistant Vice President, Marketing Solutions-Delivery
Manage a team of several marketing professionals
Work closely with several LPL advisors and connect regularly to drive retention and advisor satisfaction
Assist with onboarding new LPL advisors to the digital marketing program
Coach your team to develop and implement a marketing strategy for each advisor that is tailored to their target market(s)
Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
Work cross-functionally with design and content teams, as well as compliance to ensure content, brand, and messaging are approved
Monitor ROI and KPIs for your team’s advisors, including email CTR, social media engagement, and website traffic
Collaborate with internal partners and leadership to drive improvements and support initiatives within Marketing Solutions
Work with LPL’s current tools to integrate into the overarching plan
Provide feedback and enhancements from the advisors

Qualification

Digital marketingEmail marketingSEO & SEMGoogle AnalyticsProject managementWeb managementEcommerce knowledgeTeam managementCommunication skills

Required

3-5 years' experience in marketing and digital marketing
1-3 years' experience with coaching, management or leading a team
Solid understanding of ecommerce, PPC, SEO & SEM
Solid knowledge of inbound marketing tools, and web management
Good understanding of digital marketing tools such as Google Analytics, Google Ads, & marketing technology
Excellent project management skills
Working knowledge of web design principles, best practices, and content management platforms
Ability to development and execute sales and marketing strategies
Excellent written and verbal communication skills

Preferred

Bachelor's degree in marketing, communication, or related field
Financial services experience a plus, not required
CRM experience preferred, not required

Benefits

401K matching
Health benefits
Employee stock options
Paid time off
Volunteer time off
And more

Company

LPL Financial

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LPL Financial provides investment solutions and tools for independent financial advisors.

Funding

Current Stage
Public Company
Total Funding
$2.5B
2025-03-31Post Ipo Equity· $1.5B
2024-06-03Post Ipo Debt· $1B
2010-11-18IPO

Leadership Team

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Rich Steinmeier
Interim CEO
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Sid Vyas
Chief Technology Officer/EVP
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Company data provided by crunchbase