TouchTunes · 15 hours ago
Senior Specialist, Lifecycle & Loyalty Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $110K/yr
3+ years expTouchTunes is the world’s largest in-venue interactive music and entertainment platform, and they are seeking a Senior Specialist, Lifecycle & Loyalty Marketing to develop and execute multi-channel marketing initiatives. The role focuses on driving engagement, retention, and revenue across users throughout the customer lifecycle journey, managing audience targeting, campaign setup, and promotional execution.
Entertainment
No H1B
Responsibilities
Execute multi-channel marketing across email, mobile, in-app, push, digital (jukebox) to increase engagement and retention as measured by plays per user and other KPIs
Become proficient in TouchTunes’ CRM and loyalty platforms to plan and manage campaigns end-to-end – from ideation to audience targeting to offer design, execution, and optimization – by partnering closely with creative and data teams
Regularly conduct A/B and multivariate tests to optimize performance across messaging, creative, channels and promotional offers
Project manage and execute marketing campaigns for both ad hoc and evergreen campaigns in coordination with external agencies
Track, analyze, and report on campaign and channel performance, sharing insights and recommendations with internal stakeholders to inform ongoing optimization
Gather and apply user insights by leveraging surveys and analysis support from finance and marketing analysts to improve campaign effectiveness and inform future product and marketing strategies
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
3-5 years of experience in lifecycle, channel, and/or loyalty marketing with a focus on driving engagement and retention
Strong cross-functional collaborator with a track record of effective execution
Data-driven marketer with experience using customer behavior and research to inform segmentation and personalization strategies
Solid understanding of mobile and channel marketing best practices (email, push, in-app), with a strong sensitivity to customer experience
Excellent communication and interpersonal skills
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Preferred
Experience working with Braze and Segment preferred
Interest in pop culture, music service, and internet/mobile trends
Benefits
Hybrid Work Environment: Hybrid schedule with 50% work-from-home and in-office time, with the ability to work anywhere in the world for up to 2 months per year.
Financial Wellness: Annual performance bonus, long-term company bonus, 401k matching, life insurance.
Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.
Professional Development: Continuous hands-on learning with access to e-learning platform, tuition reimbursement, and peer mentorship.
Accessibility: An inclusive workplace designed to accommodate people with disabilities.
Company
TouchTunes
TouchTunes provides innovative entertainment and media solutions to over 75,000 bars, restaurants, and other shared spaces worldwide.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Angela Abbott
VP Music Licensing & Strategy
Recent News
2026-01-22
Company data provided by crunchbase