Gillette Children's · 12 hours ago
Content Specialist
St Paul, MN
Full-time
Hybrid
Mid Level
$63K/yr - $95K/yr
3+ years expGillette Children's is a global beacon of care for patients with brain, bone and movement conditions that start in childhood. The Content Specialist role focuses on developing visual assets and written content to enhance the organization's presence across digital and print platforms, while collaborating with internal teams to create engaging materials tailored to various audiences.
Health CareHospitalMedicalNon ProfitRehabilitation
Responsibilities
Develop visual assets and written content
Write clear, concise, tailored content for channels including blogs, social posts, emails, digital campaigns, intranet pages, and print collateral
Conduct research to ensure content accuracy and relevance
Create graphics and other design assets that follow brand standards, applying visual identity guidelines
Complete basic photo and video editing using mobile or desktop apps
Collaborate with creative, digital, and communications team members to ensure consistency across channels
Use key metrics and insights to support continuous improvement
Organize, package, and project manage creative work completed by freelance designers or writers
Collaborate with team members to ensure a consistent voice, tone, and visual style across all materials and platforms
Support content planning, optimization, maintenance, and adaptation processes
Understand how content connects across digital platforms including web, email, and social and adapt copy and design accordingly
Systematize and maintain a comprehensive visual and written content inventory, ensuring materials are current, accurate and aligned with brand standards
Understand and apply basic SEO and GEO principles when drafting and posting content
Contribute ideas during brainstorms and participate in development of campaigns to serve organizational goals and priorities
Content creation for social media
In collaboration with team members and internal stakeholders, conceptualize and execute content creation projects for social channels including LinkedIn, Instagram, and Facebook
Produce and support the department’s online and social media channels with thoughtful, visually impactful content that strengthens engagement and brand awareness
Provide proofreading and editing support
Participate in brainstorming activities aimed at developing innovative materials
Qualification
Required
Bachelor's degree (English, communications, marketing, graphic design, or related field)
Minimum of 3 years' experience in content creation, writing, marketing, communications, or graphic design
Strong writing, editing, and proofreading ability (appropriate tone/style, clear and concise, well organized, accurate)
Proficiency in using design tools such as Canva and Photoshop
Proficiency in creating and adapting content using AI tools
Ability to write for a variety of audiences including patients and families, employees, referring providers, and community stakeholders
Ability to create design assets such as social graphics, flyers, one-pagers, infographics, and blog imagery using established brand templates and guidelines
Ability to manage multiple projects with varying deadlines and respond to feedback quickly and professionally
Strong collaboration skills to work with internal clients, creative teammates, and subject matter experts
Must be able to interact with patients and families who are often in challenging healthcare scenarios
Preferred
Content development experience in health care or other highly regulated industries
Photo and video shooting and editing experience
Benefits
Retirement saving match
Tuition and certification reimbursement
Paid time off
Health and wellness benefits for .5 FTE and above
Company
Gillette Children's
Gillette Children's specializes in offering diagnostic, therapeutic, rehabilitation and supports services for children and young adults.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Patrick Nolan
Chief Financial Officer
Thomas Harris, Jr., FACHE
Executive Vice President and Chief Operating Officer
Recent News
Morningstar.com
2025-11-03
Minneapolis / St. Paul Business Journal
2025-02-20
GlobeNewswire News Room
2025-02-04
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