Ascend Group · 16 hours ago
Demand Generation Marketing Manager
United States
Full-time
Onsite
Mid, Senior Level
$55K/yr - $65K/yr
5+ years expAscend Technologies is focused on driving growth through demand generation. The Demand Generation Marketing Manager will be responsible for creating and executing marketing campaigns that generate awareness and high-quality leads, collaborating closely with sales and channel teams to enhance market presence.
Financial ServicesFinTech
Responsibilities
Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline
Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes
Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement
Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing
Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting
Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools
Develop campaign content in collaboration with the Client Success Marketing Manager
Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue
Qualification
Required
5+ years of MSP, cybersecurity, cloud, CRM, and/or IT solutions marketing experience
Proven success in demand generation and event-based marketing
Expertise of all areas of HubSpot Marketing Hub
Strong understanding of the sales funnel and ABM principles
Experience overseeing budget, tracking ROI, and coordinating co-marketing initiatives
Excellent communication, relationship, pro-active planning, and project management skills
Proficient with design tools, Adobe Creative Cloud platforms and Canva
Preferred
Hands-on experience with Salesforce, ZoomInfo and intent-based tools
Comfortable using AI-driven tools for content creation and campaign optimization
Benefits
Health, dental, and vision insurance
Retirement savings options
Flexible time off (FTO)
Professional development opportunities
Company
Ascend Group
Ascend Group is an information technology company that specializes in the fields of cloud centers, fintech, and E-commerce.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase