GTM Systems & Data Manager jobs in United States
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ParentSquare · 17 hours ago

GTM Systems & Data Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
money$140K/yr - $180K/yr
date8+ years exp

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. As the GTM Systems & Data Manager, you will own the backbone of Sales, Marketing, Customer Success, Deal Desk, and Finance operations, focusing on CRM, integrations, and data governance to enhance organizational efficiency.

Charter SchoolsEducationSoftware
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Culture & Values

Responsibilities

Design scalable data structures, objects, workflows, and automation aligned to current and future GTM strategies
Lead the GTM-wide systems roadmap with the Systems Architect
Oversee governance and configuration across HubSpot and connected GTM tools
Architect systems with AI-readiness in mind, ensuring data structures, lifecycle logic, and signals can support intelligent automation and future AI use cases
Build and maintain a data governance framework spanning lifecycle stages, routing, ARR mechanics, property standards, deduplication, enrichment, and hygiene
Create data models and naming conventions that support accurate, scalable reporting across HubSpot and downstream BI tools
Establish trusted data foundations that enable AI-driven insights, forecasting support, and automated decisioning
Own the AI roadmap for GTM systems, including HubSpot AI and native AI capabilities in connected tools
Partner with internal AI teams to evaluate and integrate new AI capabilities
Build AI-driven automations to improve routing, forecasting hygiene, lifecycle transitions, and data quality
Translate AI capabilities into real operational leverage, reducing manual work, surfacing risk earlier, and improving prioritization for GTM teams
Work within and help set up guardrails for responsible AI usage, including explainability, auditability, and data trust
Architect lifecycle automation, routing, attribution, and pipeline mechanics that reflect real-world GTM behavior
Improve forecasting hygiene through predictable data flows and clear system logic
Partner with Sales, CS, Marketing, and RevOps peers to strengthen process discipline and reporting accuracy
Use AI and system signals to proactively identify breakdowns in process, pipeline risk, and execution gaps
Manage and develop the GTM Systems Architect, providing prioritization, feedback, and technical oversight
Establish documentation standards and reduce reliance on tribal knowledge
Collaborate with the Manager of GTM Operations to support a structured intake → prioritization → execution workflow
Coach team members on system architecture, data quality, scalable process design, and how to responsibly leverage AI within GTM workflows

Qualification

HubSpot expertiseData governanceAI integrationData modelingIntegrations/APIsCross-functional communicationTechnical leadership

Required

8+ years in RevOps, GTM systems, sales operations, or technical operations
Deep HubSpot expertise (architecture, objects, workflows, datasets, governance, reporting)
Experience leading or mentoring a technical contributor
Hands-on experience with AI in HubSpot, Google Workspace, or GTM platforms (or strong desire to learn quickly)
Strong background in data modeling, naming conventions, and property governance
Experience with integrations/APIs and multi-system dependencies, and GTM tools
Familiarity with CPQ, billing, pricing, or product packaging logic
Strong cross-functional partnership and communication skills
Ability to think architecturally about how AI, automation, and data systems work together to drive better GTM outcomes, not just implement tools

Benefits

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
16 paid holidays, including your birthday!

Company

ParentSquare

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ParentSquare is a startup that develops a school-home communication platform.
dateFounded in 2011
location
Goleta, California, USA
people-size201-500 employees
web-link
https://www.parentsquare.com

Funding

Current Stage
Growth Stage
Total Funding
$57.83M
Key Investors
Serent Capital
2021-09-07Seed· $0.69M
2021-08-04Private Equity· $40.88M
2020-12-09Seed· $7M

Leadership Team

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Sohit Wadhwa
Chief Executive Officer
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Anupama Vaid
President and Founder
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Recent News

PR Newswire
ParentSquare Releases New Attendance Team Blueprint to Help Schools and Districts Act Early and Drive Ongoing Attendance Improvement
2026-01-16
PR Newswire
ParentSquare Expands Rapidly in Kentucky as School Districts Prioritize Clear, Consistent, and Compliant Communication
2025-12-09
PR Newswire
ParentSquare Releases New Crisis Communications Guide to Help K-12 Districts Prepare, Respond, and Rebuild
2025-11-20
Company data provided by crunchbase